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27 essential social media manager interview questions (and answers)

Sprout Social

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). 9 skills every social media manager must have. ?Communication

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging. Build a social media marketing program Social media accounts can be a significant marketing asset for any B2B business.

B2B 62
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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic. Social media takeovers give brands a chance to show their personality.

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How Merriam-Webster Made Dictionaries Fun By Building a Powerful Brand Voice – Lauren Naturale [SSM039]

Buffer Social

A huge thank you to Lauren for loading this episode up with actionable wisdom and takeaways for social media managers and marketers looking to stand out by creating a powerful brand voice on social media. 3 Key Takeaways for Brands Looking to Develop a Unique Voice on Social Media. Be authentic.

Brands 96
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5 ways to develop a long-term strategy for diversity, equity & inclusion on social media

Sprout Social

consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Here are five of the ways we’ve approached this at Sprout. Show, don’t tell.

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How to deliver brand authenticity & create connection on social (with free download)

Sprout Social

Joining the social team here at Sprout has given me a crash course in brand authenticity on social media. A lot of marketers talk about the importance of connecting with your audience and being authentic on social, but for us, these qualities are the core of our social strategy. Download Now.

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. Just like a business, the ability to remain authentic and honest with your audience is crucial to building a good relationship with them. Build public trust. And why wouldn’t they?