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Sprout Social
OCTOBER 24, 2022
Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. A post shared by Sprout Social (@sproutsocial). Our questions will cover: General experience and social media knowledge.
Oktopost
APRIL 9, 2024
Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. Thorough research and carefully constructed customer personas can help you craft pitch-perfect messaging.
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Sprout Social
JULY 6, 2020
consumers say it’s important for brands to take a stand on social and political issues. Furthermore, 67% of people believe brands are effective at raising awareness around important public issues when they speak out on social media specifically. Brands need to go beyond a one-time statement about diversity on social media.
Pixlee
SEPTEMBER 8, 2020
Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic. But, it’s not only the newest generation that cares about inclusive marketing.
Buffer Social
APRIL 10, 2017
A huge thank you to Lauren for loading this episode up with actionable wisdom and takeaways for social media managers and marketers looking to stand out by creating a powerful brand voice on social media. Utilizing company personalities to build a social media following. Be authentic.
Hootsuite
MARCH 26, 2020
Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. Crisis communication.
Oktopost
SEPTEMBER 11, 2023
As B2B businesses, we’re not posting on social media just for kicks and giggles. With all that data sitting siloed on different platforms, it’s difficult to get the full picture of your social performance. So if none of these options are the best solution for measuring social, what is?
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