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Constructing the Social Bridge Between Sales and Marketing

Oktopost

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

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The Essential Marketers Guide to B2B Demand Generation

Oktopost

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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13 Social Media Strategies to Drive More Customers to Your Local Small Business (That Work!)

Social Media Strategies Summit

Here are some effective strategies to use social media for small business marketing to stand out in the local market. It’s better to choose the platform your customers use rather than spreading your marketing resources too thin. Host Engagement-Based Contests. Choose the Right Platforms. Source: Disney Parks.

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19 Engagement Post Ideas That Will Blow Up Your Analytics

Hootsuite

Host a giveaway No social media strategy is guaranteed—that is, except for giveaways. View this post on Instagram A post shared by Sömn Sustainable Linen Bedding (@somn_home) When you host a giveaway, first decide what your engagement goals are. Host a poll Who can resist a poll? 19 Engagement post ideas for 2023 1.

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Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

Parks across the country will host a variety of special programs and events. According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. They encourage discussion and engagement between the host (you) and the guests (your audience).

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A Guide to Social Media Collaboration

Buffer Social

Collaborations can take various forms, such as joint campaigns, guest posts, giveaways, or co-hosted events. Partnerships can help individuals, brands, and organizations enter new markets or niches they may not have previously considered , leading to further growth with a new audience and potential revenue streams.

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Social Recruiting in 2023: How to Find the Best Candidates

Hootsuite

Experts say 2023 will continue to be a job seekers’ market with 90% of hiring managers currently struggling to fill open positions. The key — as with regular social media marketing — is knowing where your ideal candidates spend their time, and being there. Using social media for hiring — a.k.a. So where are the best candidates?