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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast. Authenticity. authentic — adj. What do I share?

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines.

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Social Media Guidelines for Healthcare Professionals [Tips + Free Template]

Hootsuite

Plus, we’ve got a bonus template and some examples you can shamelessly rip off. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team. It’s also important for maintaining the brand’s reputation. Let’s scrub in!

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Get Down with the OPC! How to Ignite Your Brand with Other People’s Content and Community

Pam Moore

The OPC = other people's content and other people's community. Tapping into the OPC can be a huge turbo boost to zoom your brand, business results and both personal and professional relationships. Communities create markets, but only after you make the first investment in the human beings within. Episode Highlights. SoundCloud.

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Review Email Template: How to Effectively Ask for Reviews

Pixlee

People don’t just take brands at their face value anymore — they do proper research and look for customer reviews. Below we’ll discuss the differences reviews can create and share a review email template strategy designed for higher conversion rates and more responses. The Importance of Asking Customers for Reviews.

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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

Many business and marketing leaders think a brand starts and ends with a logo, colors and design. However, experienced brand marketers know branding is far more than a logo or a simple social media image that gets a ton of likes on Facebook or LinkedIn. Your brand is not your logo! It's community. Big difference.

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7 Ecommerce Email Templates to Boost Conversions

Pixlee

Even more, these brands are using user-generated content to create authentic, timely, and relevant messages that resonate with the audience no matter the point in the customer journey. In this email, Cotopaxi introduces itself as a brand to its newest subscriber. Cart Abandonment Email . It’s a win-win for both parties. .