Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

FEBRUARY 16, 2016

In doing my work, in chatting with fellow story practitioners and branding execs, and in doing research for a book to be published later this year, I’ve stumbled upon what I believe (and am already experiencing) the next wave of storytelling will look like. That is a great thing. Tidy resolutions make for crummy stories. Think Bigger.

B2B 60

B2B Authentication Company Microsoft 60

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world.

Sports 52

Sports Communities Brands Company 52

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. What I found most interesting is the continued shift in the perception of the Apple brand. In December, that meant $175 million in revenue to developers.

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

JULY 21, 2010

This is particularly important when managing branded client materials. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Basically they can take that gorgeous photo that you paid a photographer to shoot for your product, hotel or client and use it however they want. All rights reserved.

Social Media 153

Social Media Policies Consultant Social CRM 153

Buffer Social

AUGUST 23, 2023

If you regularly work with creators or want to start, Instagram’s Branded Content tools make it easy to partner up. These channels allow brands or creators to send mass messages directly to followers who have opted in to receive them – great for preventing big announcements from being swallowed by the Instagram algorithm.

Small Business 77

Small Business Activities Platform Social Media 77

Kikolani

NOVEMBER 29, 2010

Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Convince & Convert

SEPTEMBER 8, 2010

and Canada to Microsoft’s Bing last week. Authenticity is Important When MySpace was growing rapidly, the Web was a different place. has agreed to allow their brand to be represented online in a way that conforms with Facebook’s unilateral set of rules speaks directly to the power of the Facebook user base.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Convince & Convert

AUGUST 26, 2010

Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Social Media 119

Social Media Strategy Analysis Reputation 119

Techipedia: Tamar Weinberg

APRIL 14, 2010

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. Brands have to actually put in the work now to see results because the gold rush has ended. I should be authentic instead.

Social Media 267

Social Media SEO Blogger Communities 267