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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Using metrics in your resume to quantify the impact you made in past positions differentiates you from other applicants in the stack. Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people. Successful campaigns you managed and the KPIs around them.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. Let’s take a closer look at bidding and optimization by objective… Brand Awareness Objective. The “Brand Awareness” objective is new.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Many firms are listening now for their brand (I know I spoke to 50 of them this year about this issue) but I don’t think they are ready for a crisis.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn. LinkedIn’s pricing model is based on the CPC and CPM.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn. LinkedIn’s pricing model is based on the CPC and CPM.

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5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

And they can be purchased like banner ads with Cost per Click (CPC) and Cost per Thousand (CPM). Create an Application If you are going to send your ads to a specific tab why not send them to an application you built to engage them with your brand. application to import any bookmarks you may have made in your Del.icio.us

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

You’re charged just like a regular cost-per-click (CPC) ad. You’ve really gotta pay attention to branding with One-tap pins. Here are a few ways you can create consistent branding: • Use the same language in your ad that you use on the landing page or product page. Promoted App Pins. Building Awareness.