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Co-creation: Why creators should be part of your product development team

Sprout Social

For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. We’ve seen successful collaborations across industries that bring value to both the company and the creator. Each piece is inspired by her outgoing personality, commitment to health and overall charisma.

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

Reach new audiences If your business is looking to appeal to a new target demographic, such as younger consumers like Millennials or Gen Z, partnering with another company that has an established customer base enables your brand to get in front of audiences that you haven’t been able to reach before.

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How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. It’s common for even experienced marketing teams to fall into a state of a lull with templates and repetitive elements. An excellent example is the #morphebabes by the cosmetics company Morphe.

UGC 92
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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115
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One small step for brand: What marketers need to know about conscious—and increasingly skeptical—consumers 

Sprout Social

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 110
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How To Integrate Influencer Marketing With Email Marketing

Pixlee

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. This method demonstrates authenticity in your brand-influencer relationship as well due to dual-sided publicity. .

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Nine Brands We Can Learn from in Uncertain Times

Pixlee

But doing that tactfully and authentically is often easier said than done. This huge global company successfully enhanced its brand narrative from contact lenses as a product story on their homepage to the adventures they enable for their customers. . Sennheiser . Breckenridge Tourism Office . Teddy The Dog .

Tourism 62