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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. 2/3 of touch points in the considered purchase funnel involve time consuming processes like online reviews and word of mouth recommendations from friends and family.

Software 101
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Social Media Does Not Exist

Adam Cohen

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. In some cases, they magnify each other.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Social marketers are inherently multichannel marketers as they strategize, publish and engage on several social networks at a time. As a result, they have a direct view into customer preferences thanks to social data. However, only 29% of marketers use social data to assess campaign performance.

Campaign 141
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Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!)

Firebelly

The book also reviews the legalities involved with a corporate blog - disclaimers, terms of service, comment policies, libel and defamation - and more Below is a brief video of Chantelle discussing more details of the book. It shares best practices of corporate blogging - including tricks of the trade, what works, and traps to avoid.

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

These comments have been referred for internal review. The news announcement states, "Recently, the Hospital has been made aware of certain electronic comments posted on the internet. And, should there be any merit to the concerns expressed in the comments, the Hospital will respond in the appropriate manner."

Facebook 216
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Firebelly at Brainstorming & Social Media Optimization Summits

Firebelly

You’ll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.

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Firebelly at Blog Indiana

Firebelly

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right.