Hootsuite

JUNE 21, 2023

Are you an aspiring social media manager or creator looking to showcase your work? Whatever the case, creating a stand-out social media portfolio is a must—it’s your ticket to success, recognition, and networking. As a bonus, we’ll include a social media portfolio template to help you get started.

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Template Templates Social Media Social Media Management 97

Hootsuite

MARCH 10, 2021

Social media RFPs are the starting places for solid social media strategies, award-winning campaigns and long-lasting collaborations. Learn what information you should include in a social media RFP to attract the best companies and proposals for your business. What is a social media RFP?

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Buffer Social

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar. Especially if you’re managing multiple channels. 

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Template Templates Social Media How To 88

Keyhole.co

APRIL 26, 2023

Do you want to create a monthly analytics report to monitor your Instagram performance? Instagram is one of the most popular social media platforms, boasting over one billion monthly active users. This blog will guide you through creating a comprehensive monthly Instagram analytics report using our free template.

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Template Templates Analytics Report 52

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

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Template Templates Report Social Media 112

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. We’ll cover how to use them most effectively to analyze and improve your social media results.

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Analytics Social Media Tools HootSuite 145

Hootsuite

APRIL 29, 2020

A social media posting schedule is a lifesaver for busy social marketers. In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Conduct a social media audit.

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Template Templates Social Media Tools 145

Sprout Social

AUGUST 12, 2021

Luckily, that’s where templates come in. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. Why you need a social media campaign template. 3 free social media campaign templates you can use right now.

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Template Templates Campaign Social Media 123

Hootsuite

AUGUST 11, 2020

A great social media proposal is a key tool for any social media marketer. Whether you’re a freelance social media professional or you work at an agency, you need to understand how to use a proposal to build business. And then use our free social media proposal template to create your own in minutes.

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Proposal Template Templates RFP 143

Hootsuite

JANUARY 23, 2020

A social media content calendar is like the Marie Kondo of your entire social media strategy. We’ll also list our favorite social media content calendar apps. Oh, and we’ve built some free social media content calendar templates to get you started. Social media content calendar examples.

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Template Templates Social Media Content 145

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.

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Collaboration Tools Social Media HootSuite 87

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 240

Hootsuite

JUNE 24, 2020

Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. The main difference between a TikTok pro account and a regular account boils down to TikTok analytics.

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Analytics Overview How To Metrics 145

Buffer Social

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

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Social Media Meme Content Sentiment 97

Hootsuite

MAY 27, 2020

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. How to create a social media strategy. Keep it concise. Gather data.

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Template Templates Social Media Strategy 145

Hootsuite

AUGUST 4, 2022

If you’re reading this article, you’ve probably heard of a social media dashboard. Well, whether you’re managing one social media account or ten, it can be overwhelming to strategize content, create posts, and react to trends on the fly. What is a social media dashboard?

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Social Media HootSuite Template Templates 117

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

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Analytics Tools Facebook HootSuite 103

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence.

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Analytics Google How To Overview 145

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?

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Social Media HootSuite Guidelines Marketing 93

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. What is a social media competitor analysis tool? Clear data.

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Analysis Tools Social Media HootSuite 87

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

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Training Course Resources Social Media 112

Unmetric

JULY 2, 2019

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Top features: An overview of your page stats that include follower growth, engagement, and status updates (likes and comments).

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Analytics LinkedIn Tools Analysis 112

Later

FEBRUARY 24, 2019

Building a monthly social media report is the best way to keep track of your growth and improve your social strategy! In this blog post, we’ll take you step-by-step through building your own social media report, with real examples. Example of Later’s social media report.

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Template Templates Report Social Media 82

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Metrics Analytics Instagram Tools 145

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. Bonus: Download your free pack of 5 customizable Pinterest templates now. General Pinterest analytics.

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Analytics Tools HootSuite Tips 145

Keyhole.co

JANUARY 4, 2022

If your company uses LinkedIn for business, then tracking LinkedIn analytics would be an important part of your social media strategy. LinkedIn analytics tools allow marketers to track LinkedIn metrics and measure progress. Now you may wonder, why does it matter? Pricing: Customized. #2. SocialPilot.

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Analytics LinkedIn Engagement Tools 98

agora pulse

APRIL 7, 2020

Shopping for your company’s first social media tool or needing to upgrade to a new social media management app? Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Agorapulse.

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Social Media Management Social Media Tools Collaboration 208

Keyhole.co

MAY 28, 2024

In the bustling world of social media, visual content reigns supreme, capturing attention and driving engagement like never before. Keyhole has a wealth of tools that can help you identify what’s trending on LinkedIn and other social media channels. Simply enter a topic or #hashtag to start your search.

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Social Media Instagram LinkedIn Mobile 52

Hootsuite

JUNE 12, 2020

But with a solid understanding of Instagram Stories analytics, you can ensure they have lasting impact. Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. Download your free pack of 20 customizable Instagram Stories templates now. Start here.

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Metrics Analytics Instagram How To 145

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Here’s a basic overview of how to learn about your audience. Challenges.

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Template Templates How To Tourism 145

agora pulse

SEPTEMBER 29, 2020

Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? Instagram is an outstanding social media marketing platform. There are so many great features like Stories and shoppable posts that it’s like a giant social media goldmine. StoriesAds.

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Instagram Social Media Tools UGC 140

Hootsuite

JUNE 1, 2020

Fortunately, there’s no need to open multiple social apps to manage multiple social media profiles. If you’ve ever wondered how to manage social media accounts for multiple clients, or even just how to manage multiple social accounts for your own business, you’re in the right place. You have options.

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HootSuite Social Media How To Library 145

Keyhole.co

AUGUST 15, 2023

The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. It can thus be super hard to manage your presence in these fast-paced online social spaces. And this is where some of the best social media marketing tools come in! That’s not all.

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Social Media Tools Module Marketing 52

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

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Social Media Management Social Media Tools Social CRM 138

Hootsuite

NOVEMBER 24, 2020

If you’re spending more time fussing with hashtags or answering DMs than brainstorming new content ideas or planning your long term social media strategy, you could probably use a shortcut. It’s time to consider social media automation. What is social media automation? Less time scrolling, more time selling.

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Social Media Tools HootSuite Template 145

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

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Analytics Report Data Social Media 110

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

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Social Media ROI Social Media Management URL 144