TikTok Provides an Overview of its Analytics Tools
Social Media Today
AUGUST 15, 2020
TikTok has provided a new overview of its analytics tools to help businesses and creators make the most of their TikTok clips.
Instagram Analytics: 2024 Guide to Smarter Results Tracking
Hootsuite
FEBRUARY 5, 2024
Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?
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How to use LinkedIn hashtag analytics to boost content reach
Sprout Social
MARCH 28, 2024
In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.
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45 of the Best Social Media Analytics Tools
agora pulse
NOVEMBER 10, 2020
We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined.
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Social media analytics & reporting guide
Sprout Social
DECEMBER 7, 2020
Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. The only way to do that is to keep track of your social media analytics, and equip yourself with the right tools and reports to do so. Getting started with social media analytics.
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TikTok Analytics Defined for Brands and Marketers
Ignite Social Media
JUNE 3, 2021
It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Dive in below for a full list and definitions of available TikTok analytics.
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Ignite Social Media Announces Release of Groundbreaking Ebook: “Social Media & AI: An In-Depth Analysis”
Ignite Social Media
JANUARY 30, 2024
Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” – A deep dive into how AI is reshaping social media analytics and paid media strategies.
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What You Need to Know About TikTok Analytics
Buffer Social
AUGUST 14, 2023
Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. We attribute much of this understanding to TikTok analytics. What is TikTok analytics? And we’ve been consistent.
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YouTube's Working on a New Analytics Overview Summary to Help Creators Maximize Performance
Social Media Today
JUNE 26, 2020
YouTube's working on a new video analytics display to help creators better understand where their views are coming from, and how to maximize performance.
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11 Time-Saving Social Media Collaboration Tools
Hootsuite
MARCH 26, 2024
If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Clear data.
The Creator’s Guide to YouTube Shorts Analytics
Buffer Social
OCTOBER 9, 2023
Through your analytics. YouTube offers different content types, each with robust analytics. In this article, we’ll walk through the key metrics made available in YouTube Shorts analytics and how to interpret them to optimize your content for better performance and growth. And how do you find these results?
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The Complete Guide to TikTok Analytics: How to Measure Your Success
Hootsuite
JUNE 24, 2020
Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics so important. If your brand is new to TikTok , analytics can take some of the guesswork out of content strategy. The main difference between a TikTok pro account and a regular account boils down to TikTok analytics.
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7 best Facebook analytics tools
Unmetric
JUNE 18, 2019
By allies, I mean these really cool analytics tools that will help you understand your Facebook performance and get real-time metrics to help you reach your target audience. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.
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A marketers’ guide to TikTok analytics
Sprout Social
SEPTEMBER 15, 2020
However, as it goes with any social media platform, you need to have clear insight into whether your efforts are paying off or not. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to get to your TikTok analytics. Tap on your TikTok profile.
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Breaking down B2C vs. B2B social media metrics and why it matters
Oktopost
FEBRUARY 26, 2024
Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.
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Social Media Intelligence: What It Is & Why You Need It
Hootsuite
SEPTEMBER 14, 2023
Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.
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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
Buffer Social
MARCH 6, 2017
We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media.
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How to Use YouTube Analytics and Track the Right Metrics
Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.
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LinkedIn SEO Guide To Leverage LinkedIn Hashtags Analytics
Keyhole.co
MARCH 28, 2024
And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage hashtag analytics for LinkedIn SEO.
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7 best LinkedIn analytics tools
Unmetric
JULY 2, 2019
While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Top features: An overview of your page stats that include follower growth, engagement, and status updates (likes and comments).
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Lecture 4: Analytics for Universities and Colleges – Social Media Series
Laurel Papworth
MARCH 10, 2021
In this lecture on social media for Universities and Higher Education we look at measurement, analytics, insights and other goodies as well as some College case-studies of high number of followers but low engagement and vice versa, plus subscribers vs engagement vs reach vs impressions.
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5 best Pinterest analytics tools
Unmetric
AUGUST 9, 2019
Pinterest analytics is a great source of valuable intel on your business’s performance. While the network’s native analytics covers all the basic insights, other third-party tools in the market provide much more to help you go the extra mile with competitive intelligence. Measure pin performance. Pricing: N/A. G2Crowd Rating: N/A.
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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)
Hootsuite
SEPTEMBER 14, 2020
Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.
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Small Business Social Media Marketing Strategies
The Realtime Report
AUGUST 25, 2020
Small Business Social Media. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Why do Small Businesses need Social Media? Marketing Strategies.
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7 best YouTube analytics tools
Unmetric
JULY 18, 2019
For some brands in the media industry, they even follow a YouTube-first policy. In-depth YouTube analytics will help you take your video marketing game from good to ninja level. So let’s walk through the top seven Youtube analytics tools to help you fine-tune your video marketing strategy and perform better on Youtube.
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YouTube Analytics: Your Step-by-Step Guide
agora pulse
OCTOBER 21, 2020
How familiar are you with YouTube analytics? A lot of social media managers know other platforms’ data far better than YouTube’s. Fortunately, this step-by-step guide will get you up to date with YouTube analytics. Access to YouTube Analytics. Who Can Access YouTube Analytics? Table of Content.
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TikTok Analytics Guide For A Viral Growth?
Keyhole.co
FEBRUARY 6, 2023
The underlying secret lies in deciphering TikTok analytics. TikTok analytics open doors to content optimization and your week-on-week progress. What is TikTok analytics? TikTok analytics are metrics that depict the success of a TikTok account. Tap on the Analytics option. Select View analytics from there.
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TikTok Analytics Guide 2023: Essential Metrics & Tools To Track
Keyhole.co
APRIL 26, 2023
The underlying secret lies in deciphering TikTok analytics. TikTok analytics open doors to content optimization and your week-on-week progress. What is TikTok analytics? TikTok analytics are metrics that depict the success of a TikTok account. Tap on the Analytics option. Select View Analytics from there.
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More Data, Better Results: Introducing LinkedIn Analytics and More
Buffer Social
NOVEMBER 24, 2020
Success on social media can often feel like a secret science. But creating a successful social media strategy is a skill that can be learned. That’s why analytics are so important. Analytics help you to make better decisions and get better results. And there you have it—your social media report!
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32 social media training resources and courses every marketer needs
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)
Hootsuite
MARCH 23, 2022
Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.
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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics
Keyhole.co
AUGUST 28, 2023
In short, YouTube combines video content’s appeal with its immense popularity as a social media platform. Manual analytics are error-prone and don’t support growth. So, you need credible YouTube analytics tools to assess your channel’s performance and bring data-driven improvements.
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How to Use Pixlee to Get Deeper Instagram Analytics
Pixlee
OCTOBER 8, 2020
Instagram is one of the top social media channels for brands to engage with fans. We’re introducing Pixlee Instagram Social Analytics , the best solution to busy social media marketers looking to get high-quality insights into their branded accounts. Curious to learn more about Pixlee? Chat with our team.
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How to Use the New Twitter Analytics Dashboard
Convince & Convert
SEPTEMBER 23, 2014
What if Twitter launched the most awesome analytics dashboard and no one really noticed? So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. So here are some insights into Twitter’s new analytics platform: Twitter Analytics Dashboard. Read the whole entry. »
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2023 Guide to Franchise Social Media Marketing
Hootsuite
MAY 15, 2023
Each of your franchisees on social media. Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. What is franchise social media marketing? What’s good when it comes to content anyway?
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Social media management costs for businesses in 2022
Sprout Social
AUGUST 25, 2022
Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives. Let’s dive in.
5 Free Social Media Analytics Tools – With Recommendations from Experts
Talkwalker SM
FEBRUARY 4, 2016
Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive.
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How to use YouTube Analytics to optimize your video performance
Sprout Social
JANUARY 27, 2021
And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.
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6 Twitter analytics tools to amplify your Twitter strategy
Sprout Social
MARCH 21, 2019
A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Are your Twitter posts generating any clicks? Union Metrics.
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LinkedIn Analytics Guide To Maximise Your LinkedIn Presence
Keyhole.co
FEBRUARY 4, 2023
People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? From the drop-down menu, select the company page whose analytics you want to see.
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LinkedIn Analytics Guide To Maximise Your LinkedIn Presence?
Keyhole.co
FEBRUARY 4, 2023
People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? From the drop-down menu, select the company page whose analytics you want to see.
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Google Analytics Unveils a Set of Social Reports
Mindjumpers
MARCH 22, 2012
Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website.
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4 Steps to Segment Social Media Traffic in Google Analytics
Idaconcpts
JANUARY 13, 2011
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. Email this to a friend?
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The Ultimate Guide to Pinterest Analytics
Later
JULY 1, 2020
Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.
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