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9 Chatbot builders to enhance your customer support

Sprout Social

These builders offer a user-friendly interface with customizable templates and network integrations. Look for platforms that provide drag-and-drop functionality, pre-built templates and clear onboarding. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Hubspot 104
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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Project management.

Hubspot 111
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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting. Why use Google Analytics for social media measurement?

Analytics 138
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6 integrations to get more from your social media management platform

Sprout Social

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365.

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How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)

Buffer Social

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Team Lead and Reports.

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Top 10 Demand Generation Tools for 2024

Oktopost

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. CRM tools help you manage contacts based on funnel stages, track and analyze interactions, and segment prospects and customers. Integration with other tools No tool can be a one-stop-marketing shop.

Tools 62
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How marketing automation empowers your team, and whole org

Sprout Social

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Analytics automation Every organization should be data-driven.

Team 107