Convince & Convert
JULY 31, 2012
What better way to reverse engineer Facebook and take the best of it and improve/incorporate it into Google + than to buy a company (Wildfire) that has under-the-hood access and Facebook favored nation status? Google and Facebook aren’t exactly pals.
Webbiquity SMM
JANUARY 2, 2013
Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). The Atlantic ).
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Twist Image
APRIL 17, 2012
" The social web turns out to be an engine of word of mouth marketing unlike one we have ever seen before (no big surprise there). Scaling your social media efforts back is the best way to scale them for true growth. A social business is a sharing business. social business. social crm.
Social Media Network Marketing
MAY 31, 2010
Tying this invaluable data into a CRM solution generates sales leads, ideas for product direction and strengthens a company's image and brand. Opinionated social networking users become a virtual focus group, praising or complaining about a company's offerings, and coming up with suggestions for improvements or new products or brands.
Convince & Convert
MAY 25, 2010
The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.
Convince & Convert
FEBRUARY 24, 2010
If you’re not willing to listen to what your customers are telling you, when they are clearly using social media (especially Twitter) as the new 1-800 number, then you have a problem with your corporate culture that social media can’t fix.
Convince & Convert
MARCH 4, 2010
If you are blogging for content, I see these as your key metrics: Total visits Percentage of new visits (a recent study by my clients at Compendium Blogware to be released soon shows that among 86% of corporate blogs, first-time visitors comprise 60%+ of their total traffic Visits from search engines If you are blogging for commerce, I’d opt for these (..)
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