Analytics, CPM, Social Media and URL

What Is Social Media Analytics In 2022 & Why Is It Important?

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics

Analytics Social Media ROI Metrics

Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

Social Media

Social Media ROI Social Media Management URL

How to use YouTube Analytics to optimize your video performance

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics

Analytics YouTube Video Embedding

19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Table of contents.

Metrics

Metrics Social Media CPM CPC

Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location. In short, yes.

Organization

Organization LinkedIn Strategy Social Media

How to Do a Facebook Audit in 30 Minutes or Less

Sprout Social

APRIL 12, 2022

Continuing with Bloomscape as an example, after Googling their brand name, the first page of the search results features their social media profiles from their Instagram and Facebook accounts. This is where you set up things like a greeting and your Messenger URL. Understand how SEO matters in social media.

Facebook

Facebook How To Metrics Hashtag

8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI

ROI Analytics Influencer Campaign

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Hootsuite

AUGUST 31, 2020

But if you’re a URL, shorter is better, pretty much every time. That’s why URL shorteners are such handy tools. And unlike a certain kitchen cupboard, URL shorteners are in reach of anyone with an internet browser—social media managers, regular everyday Facebook moms, small business owners, and TikTok tweens of all heights.

URL

URL Google HootSuite Template

Which News Sites Have the Most Valuable Facebook Pages?

Adam Sherk

MAY 17, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Which News Sites Have the Most Valuable Facebook Pages? by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. The CPM can be adjusted between $1 and $25.

Sites

Sites News CPM Facebook

Facebook pixel: a complete guide for digital marketers

Sprout Social

MAY 19, 2022

In 2021, cost per thousand (CPM) ad impressions were up 61% versus the previous year. Facebook will ask you to enter your URL so it can check for integrations with your web hosting platform or analytics software (e.g., Enter your URL and click Check. But the cost to advertise on Facebook is growing. Google Tag Manager).

Facebook

Facebook Marketing API Campaign

130 most important social media acronyms and slang you should know

Sprout Social

JULY 26, 2019

If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. Network-specific social media acronyms.

Social Media

Social Media Software CPM CPC

Social Media Marketing Guide: LinkedIn

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. LinkedIn is a social network targeted toward professionals and businesses.

LinkedIn Social Media CPM CPC

Social Media Marketing Guide: LinkedIn

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. LinkedIn is a social network targeted toward professionals and businesses.

LinkedIn Social Media CPM CPC

Social Media Marketing Guide: LinkedIn

Little Web Giants

JANUARY 29, 2015

For businesses today, the most popular social networks are: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. This is the second post of our Social Media Marketing Guide which entails all you need to know about these networks. LinkedIn is a social network targeted toward professionals and businesses.

LinkedIn Social Media CPM CPC

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

SEPTEMBER 9, 2020

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Of course it can be scary to move from an organic social strategy to putting real money on the table. Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want.

Advertising

Advertising Social Media HootSuite How To

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

SEPTEMBER 17, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Cost-per-mille (CPM). They appear on the search result page with the black “Ad” symbol next to the URL. You’ll now be able to add a URL to where users will go after they click on your ad.

Adwords

Adwords Google Campaign Cost

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. We do however track success through analytics using the optional URL tags field in our ad setup.

Advertising

Advertising Facebook Campaign Newsletter

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

AUGUST 7, 2014

As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals. We do however track success through analytics using the optional URL tags field in our ad setup.

Advertising

Advertising Facebook Campaign Newsletter

How a 3 Month Old Website Received 958373 Visits from Google

Viper Chill

JUNE 8, 2010

Get Featured in Google News I discovered this tactic when working for one of the largest newspapers in the UK as their social media manager. Adsense, CPM ads, affiliate links. The site only has 5 pages right now, but that’s all it takes (and this is just one example, of which I have many). Excellent Job.

Google

Google Adsense Directory Eventful

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Advertising

Advertising Facebook Marketing B2B

Social Media Informer

What Is Social Media Analytics In 2022 & Why Is It Important?

Are Your Social Media Goals Realistic? Are They SMART?

Trending Sources

How to use YouTube Analytics to optimize your video performance

19 Social Media Metrics That Really Matter—And How to Track Them

Integrating organic and paid for a powerful LinkedIn social media strategy

How to Do a Facebook Audit in 30 Minutes or Less

8 top influencer analytics tools to boost your campaign ROI in 2024

12 of the Best Link Shorteners That Aren’t the Google URL Shortener

Which News Sites Have the Most Valuable Facebook Pages?

Facebook pixel: a complete guide for digital marketers

130 most important social media acronyms and slang you should know

Social Media Marketing Guide: LinkedIn

Social Media Marketing Guide: LinkedIn

Social Media Marketing Guide: LinkedIn

Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

How a 3 Month Old Website Received 958373 Visits from Google

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Stay Connected