Oktopost

DECEMBER 21, 2023

Social Media Listening : Monitor social media platforms to gauge customer sentiments, opinions, and discussions related to your brand and industry. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

FEBRUARY 24, 2023

Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. Here are a few more of the top features you’ll find in Hootsuite Analytics. With Insights, you can track brand sentiment, emotion, mentions, demographics, and more.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

SEPTEMBER 15, 2020

These goals should be quantifiable and easily measurable, and they should align with your overall marketing and company objectives. If a piece of data doesn’t explain how you got closer (or further) from your company or campaign goals, consider removing it. Stay Objective and Analytical.

Template 112

Template Templates Report Social Media 112

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Net-Savvy Executive

JUNE 8, 2012

When people ask about sentiment , opinion , and complaints , they're asking about content. That was the mindset in 2006 when I started looking for companies that worked with social media data. The companies they talked about suddenly needed to pay attention, and the existing paradigm with the closest fit was media analysis.

Data 82

Data Social Media Content Analysis 82

Josh S Peters

NOVEMBER 23, 2009

This is often used by established companies (like Chevy with their eco campaign, or the GAP ) to keep themselves fresh in peoples minds and assist with their ongoing bid to stay relevant in the current culture. Increase conversations about your brand, change the current online sentiment of your brand? What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Sprout Social

FEBRUARY 21, 2024

From consumer and competitor insights to social media analytics, this data helps you make smarter decisions, spot trends and stay ahead of the curve—if you know how to make sense of it. Think of data governance as the rulebook for how a company handles its data. Most businesses collect a wealth of data daily.

Report 103

Report Data Hubspot Metrics 103

Sprout Social

OCTOBER 14, 2021

It’s no secret that companies today are pushing to become more “data-driven.” Food for thought: nearly two-thirds of businesses struggle to make sense of their company data, citing major gaps between sources. Business intelligence represents the data and systems implemented by companies to analyze information.

Tools 110

Tools Metrics Template Templates 110

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix. Chances are your company could leverage many of the above strategies. Emerging pain points and challenges your customers face.

Social Media 82

Social Media Sentiment Hashtag Analysis 82

Oktopost

JUNE 9, 2020

Employee advocacy is the promotion of a company by its employees. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. What is Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Razor Social

APRIL 17, 2019

You can sit back and wait for the marketing world to get smarter and change around you, or you can embrace AI now and be proactive in creating a competitive advantage for yourself and your company. However, not all software companies really have AI that say they do. Also, who is going to build a strategy for a company?

Marketing 109

Marketing Software Data Curation 109

Buffer Social

JULY 25, 2019

And it’s data about the most important people in your company’s world: the customers and the audience. Social media analytics dashboard from Buffer Analyze. Case in point: sentiment. Sentiment graph from Brand Grader. Sentiment falls into macro. They’re clicking (or not clicking).

Social Media Management 67

Social Media Management Data Social Media Sentiment 67

Webbiquity SMM

FEBRUARY 13, 2017

That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. These tools can help you find out.

Tools 207

Tools Social Media Netvibes Sample 207

Sprout Social

JANUARY 30, 2019

Sample Social Media Goals for 2019. And thanks to the sheer wealth of demographic data and social media analytics tools out there, you really don’t have to anymore. Whether you’re an agency providing insights for your clients or an enterprise company discovering your own demographics, an all-in-one dashboard solution is critical.

Social Media 112

Social Media Strategy Marketing How To 112

Webbiquity SMM

MAY 2, 2017

Web analytics tools are often all small to midsized firms will need to track their digital marketing performance—particularly when combined with marketing analytics dashboards that pull in data from social media accounts and other sources. But as companies grow, and produce more content, their needs may become more sophisticated.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Sample review: “Buffer is a great automation tool. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They have staff to pull monthly reports and do what they are calling “Insights analytics&#. SENTIMENT BASED ANALYTICS. FREE MONITORING SERVICES.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Twist Image

AUGUST 8, 2014

When Facebook decided to see if it could influence sentiment, it was a Capital-E Experiment, writ large on the feeds of an unsuspecting human race. From platforms owned by big companies which churn all the data we pour into them to figure out: what is this guy most likely to click on. So experimentation was inevitable. And libraries?

Library 81

Library Posterous Course Sample 81