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How to analyze customer reviews for brand insights

Sprout Social

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 127
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10 best influencer marketing tools you need in 2022

Sprout Social

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Stay on top of trends. Key features.

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

The stated goal is to reduce, particularly among young people, the negative pressure caused by competing for likes and the embarrassment of low like counts. Nearly 6 years later, total investment in social media marketing has only skyrocketed. Reducing the Societal Negatives of Social Media Is Good for Everyone.

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Finally! Twitter unveils analytics tool

Danny WhatMough

Twitter has finally unveiled an official analytics tool – Twitter Web Analytics. As I have blogged about on many occasions , an official analytics product from Twitter makes so much sense and surely could/will be a key part of the long-promised corporate or paid for accounts the social network has hinted at on many occasions.

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The best times to post on Twitter 2022

Sprout Social

This is particularly important for the platform as brands continue to build trust between their customers and proactively improve customer experience through social listening as well. All of these focus areas means brands can have multiple, and sometimes competing, priorities on Twitter.

Twitter 105
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

So, yes, we’ll compete and customers will decide who is best! Q: Getting to the behavioral drivers of consumer choice is obviously a major demand from brands, and one of the promises of text analytics is to deliver the “affect” of the emotion behind the text. Yes, Metavana can be applied to all unstructured content/data.

Microsoft 235
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Which News Sites Get the Most Social Media Engagement?

Adam Sherk

So which news sites are getting the most out of their social media efforts? That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives. But it is possible to make some basic comparisons using data from some of the free tools that are available.

Sites 176