Oktopost

MARCH 7, 2022

When you listen to your customer base, you can engage in ways that feel authentic instead of forced, increasing acquisitions and gaining valuable insights along the way. Competitor Analysis. Sentiment Analysis. That said, a sentiment analysis can help you understand how people are feeling at a glance.

B2B 155

B2B Sentiment Analysis Reputation 155

Pam Moore

JANUARY 26, 2016

A good brand architecture and strategy will enable you to better share your brand story in an authentic way. Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Brand Humanization: Social Media Authenticity vs Transparency (episode 16).

Brands 113

Brands Strategy Reputation Marketing 113

Pam Moore

JUNE 27, 2016

Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). Social Brand Humanization: Authenticity vs Transparency. 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). You Are the Media!

Advertising 122

Advertising Facebook ROI Training 122

Pam Moore

MAY 12, 2019

A good brand architecture and strategy will enable you to better share your brand story in an authentic way. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. A good brand architecture and strategy helps you better share your brand story in an authentic way. Need more help?

Brands 109

Brands Strategy Reputation Authentication 109

Pam Moore

OCTOBER 18, 2017

Digital Body Language: 105 Factors Impacting Your Brand (white paper). Audience Analysis Worksheet. How to Connect with Your Audience in a Human Way in the Inspiration Age. Brand Strategy in a Nutshell. Know Your Audience! 15 Characteristics of Human Brands (episode 55). How to Subscribe to Social Zoom Factor Podcast .

Brands 167

Brands Content Template Templates 167

Pam Moore

AUGUST 13, 2019

As the digital and social web gets louder and more crowded, marketers are always looking for new ways to better connect with their audiences and communities in a meaningful, authentic and memorable way. Understanding the difference between authenticity and transparency. 15 Tips to Zoom Your Brand (white paper).

Brands 60

Brands Authentication Template Templates 60

Pam Moore

SEPTEMBER 23, 2016

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster? Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. Building a personal brand is not just about creating a shiny social profile, but presenting yourself in the most authentic way possible to your community and audiences in a way that will attract them to you organically. Audience Analysis Worksheet.

Brands 60

Brands Strategy Small Business Authentication 60

Pam Moore

OCTOBER 1, 2017

Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources: Know Your Audience! You Are the Media: 10 Reasons You Need a Blog (episode 111). 10 Tips to Focus on Needs of Your Customer. Social Trust Factor – How to Earn Trust and Establish Authority Online.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

AUGUST 8, 2019

15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Related Stories Brand Strategy in a Nutshell – 5 Reasons to Invest in Branding Your Business Content Marketing in a Nutshell for Business Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

MARCH 8, 2018

They value real human to human interaction and authentic relationships. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Social Media Audience Analysis Worksheet. You won't see the human brand buying fake engagement on Instagram, or fake Twitter follower and Facebook fans. Listen to other humans.

Brands 167

Brands Training Policies Template 167

Pam Moore

MAY 6, 2019

We help brands of all sizes (from startups to enterprise Fortune 10 brands) identify their industry and brand influencers, then build and execute a strategy to inspire them with epic content and conversations to nurture authentic relationships and create loyal brand evangelists! 8 Steps to Develop a Social Business Plan (white paper).

Influencer 60

Influencer Activities Content How To 60

Pam Moore

SEPTEMBER 11, 2019

15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. Supporting Resources: 2019 Content Editorial Calendar Template. Need more help?

Social Media 60

Social Media Training Template Templates 60

Pam Moore

JANUARY 25, 2016

Supporting Resources: Audience Analysis Worksheet. Steps to Develop a Social Business Plan (white paper). Lessons Learned after 100 Podcast Episodes. You Are the Media. Welcome to the Inspiration Age, Are You Ready? Welcome to the Participation Age. You are the Media but Only if You Participate.

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

SEPTEMBER 12, 2016

Creating authentic and inspirational opportunities to build relationships with an audience that accounts for more than 90% of the social shares on the web. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

JUNE 28, 2019

If you lack the necessary budget or buy-in to actually plan and implement a real content plan and strategy, then starting with a content calendar and content asset inventory analysis ( worksheet also included in our calendar template download ), then a content calendar may be just what you need to get the needed budget and buy-in.

Template 60

Template Templates Content Marketing 60

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis.

Analysis 98

Analysis Industry Social Media How To 98

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Personal Branding: Authenticity vs Transparency (blog post + video).

Training 166

Training Authentication Social Networking Resources 166

Pam Moore

NOVEMBER 3, 2019

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Personal Branding: Authenticity vs Transparency (blog post + video). Audience Analysis Worksheet.

Social Media 60

Social Media Template Templates Training 60

SalesChoice

JANUARY 4, 2017

Because of your efforts and comprehensive data analysis, our meeting was very successful. The moral of the story is that through focused hard work and detailed analysis relevant to a customer, can lead to higher levels of customer satisfaction, business success and personal growth. Source: [link] ). Source: [link] ).

Data 20

Data Organization Analytics Analysis 20

Pam Moore

MARCH 16, 2018

Good examples of social proof include testimonials, customer references, partner references, kudos from other thought leaders, examples of work completed, links to work completed, guest blogs you have contributed to, links to blogs where you and your content has been cited, white papers, ebooks, and the list goes on.

Brands 167

Brands Tips Engagement Training 167

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. Can those results be tied back directly to sales, and therefore ROI?

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Pam Moore

FEBRUARY 1, 2016

Know how to not only build community but build real relationships with human beings built on trust and authenticity. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Social Media 113

Social Media ROI How To Marketing 113

Oktopost

JUNE 9, 2020

Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. The more your employees tailor your recruitment marketing content to their audiences, the more authentic and relatable their outreach will be. Employee advocacy is rooted in authenticity and trust, which take time to develop.

B2B 145

B2B Survey ROI Metrics 145

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. Stories must be authentic, creative and inspirational. To help, download free audience analysis worksheet from Pam Moore.

Content 60

Content B2B Marketing Hubspot 60