Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester.
Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast
MARCH 17, 2017
Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Audience Analysis Worksheet. iTunes.
Social Marketers, CMO’s Are Most Worried About These Things
AUGUST 24, 2016
Education & Analysis Social Media White Papers, Guides, & eBooksBelieve it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados. With only a certain amount of budget and a seemingly endless list of goals, CMO’s are looking to balance the art and science of marketing. How You Can Help. How You Can Help.
The Beginner’s Guide to Social Attribution
OCTOBER 17, 2016
But in order to do that, we need to understand a very important type of analysis that’s new to social marketers: Attribution. Education & Analysis Social Media White Papers, Guides, & eBooksSocial doesn’t work that way. You post to Facebook, your audience interacts with it, and you hope that your actions equate to lift for your business. Optimization and Impact.
Is your social media going in the right direction?
DECEMBER 26, 2012
Situational Analysis [meeting + research – estimated 4 hours]. We’ll write up our analysis of the your digital presence and provide recommendations for improving existing sites based on established goals, as well as identifying new social channels (if appropriate). Featured SocialFish News White PaperDo you need data to backup future requests for more staff or resources?
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
Social marketing has a direct role in facilitating this, by generating email signups for “gated content”: things like webinars or white papers that require an email address to view. Education & Analysis Social MediaAfter some experimentation, we’ve made three major changes on how we support paid social marketing campaigns depending on the desired outcome.
Social Intelligence adds value throughout the Stage Gate Process
Buzz Marketing for Technology
FEBRUARY 15, 2012
Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data is becoming increasingly important in the new product development processes of many companies. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper). Audience Analysis Worksheet. They aren’t thinking “should I do business with this person or brand.”
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Here are five key takeaways from this research: Image credit: e_Strategy Trends. Forbes ).
Where Does Content Marketing Belong?
MARCH 9, 2015
The technology manager handles data, metrics, and analysis. The customer service manager writes two blog posts per month, develops long-form content (eBooks and white papers), and handles the social media (including a very effective Pinterest campaign —see #10). Does it belong to the PR pros because they are natural storytellers and are trained to craft a great story? million.
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
This is just one example out of 15 that are described in a white paper we’ve created based on my research. You can explore other step-by-step workflows for boosting event registrations, building owned media programs and conducting competitive analysis in this Guide to Influencer Marketing (registration required). Imagine you are about to launch a new product.
Social Media Success Requires a Marriage, Not a One Night Stand
JANUARY 4, 2017
Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). As humans, instant gratification is in our DNA. We live in a society that is built on instant gratification. They launch the blog.
Are You Measuring Your Social Media Efforts?
SEPTEMBER 20, 2014
Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. Will you need sentiment analysis? Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. What Do You Need to Monitor? What’s Your Budget? Additional Questions to Ask.
How to Create High-Quality Content
FEBRUARY 12, 2015
As you’re creating your content—blog posts, articles, website copy, eBooks, white papers, newsletters, podcasts, videos, brochures, case studies—ask yourself the following questions, suggested by Google guidelines: If you received the information presented in the article, blog post, or email, would you trust it? By Gini Dietrich In 2001, I trained for and ran my very first marathon.
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Boring white papers and boastful case studies are common pitfalls. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. A white paper can become a series of blog posts. One of the biggest challenges B2B marketers have is coming up with new content. Do not pitch your products.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Big difference. iTunes.
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. what a year!
Is It Time To Reconsider Sentiment Scoring?
Buzz Marketing for Technology
AUGUST 10, 2011
Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. If you really want to go beyond sentiment analysis you need to use semantic analysis. With sentiment there is no such thing as accuracy, there is only agreement.
5 Search and Social Trends for 2011
Convince & Convert
FEBRUARY 1, 2011
Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Blogging and Content Creation Content Marketing Integrated Marketing and Media Search Marketing Advice Social Media Marketing Speaking Engagements chris baggott Compendium content marketing keyword analysis search engine optimization social media measurement social media trendsRecently, I participated in a Webinar with my friend and client Chris Baggott of Compendium. Trends to Watch in 2011. Organizations Will Become Publishers. Make your own news.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. Social Network Analysis : Evaluate your social networks. Well, they’re right and wrong. . First, a Warning. What are social media users?
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). One of the top questions I always hear is… “does Facebook marketing actually work?” You Are the Media! iTunes.
Study shows social media drives sales
OCTOBER 25, 2012
The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program. Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. The Air Miles program logo in Canada since 2009.
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Have you ever thought about the quality of the human connections you make via social media? iTunes. Stitcher.
What Does B2B Social Media Success Look Like?
MAY 23, 2011
Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. White paper downloads. Until recently, most social media case studies have focused on consumer brands. Digging into the results publicized in these case studies, what does B2B success look like? Objectives.
“So What?” is the Big Trend of 2015
JANUARY 5, 2015
Those that analyze data and asuccessfully use that analysis to strengthen their communications programs will excel. Too many of our clients want to understand content performance, but don’t know the ins and outs of data analysis. We are also publishing a SlideShare/white paper on the tips to hasten analytics adoption as soon as the new year is over.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They talk about differentiation and how to stand out from the crowd. We must ask WHY. Is it human nature?
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
How to prioritize and select tools for analysis, measurement and audience research. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Click To Tweet. iTunes. Stitcher.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. › Analytics › Actionable Analysis. WHITE PAPERS. ); //. ); //. Actionable Analysis. Actionable Analysis. ); //. Marketing News & Expert Advice. Email.
Some Social Tools You Should Know About
Direct Marketing Observations
JANUARY 12, 2012
Note that it may take some time for Tweriod to gather enough data for analysis.). Slideshare is a home for sharing presentations and white papers online. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. SEO/SEM
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. WHITE PAPERS. ); //. ); //. ); //. Actionable Analysis. Actionable Analysis. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Media.
Content strategy for associations is different
SEPTEMBER 26, 2011
Public but requires form completion to access (email address or website sign-up) - typically a white paper, or webinars. For sale, but only to members – typically research or customized analysis. In Ohio, we called these "elephant ears." " Is that weird? Because content is our business. We can’t give it all away. We have content. Tons of content.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
For example, your B2B site may likely feature a white paper library versus an online retailstore. For example, if you offer downloadable B2B white papers, you’ll want to collect email addresses for later follow up. Do you want SEO analysis and optimization performed? Many factors influence the price of a website. It depends what you put inside it.
Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?
JUNE 29, 2016
Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 8 Steps to Develop a Social Business Plan (white paper). Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? iTunes.
Faulty Assumptions & Flaky Decisions
MAY 14, 2014
In a newly released white paper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations ( [link] ), Elizabeth Engel, Spark Consulting and Peter Houstle, Mariner Management , offer several examples of associations which put some of their assumptions to the test, found them lacking and adjusted their operations accordingly.
10 Truths Nobody Told You About Being A Social Media Marketer
OCTOBER 3, 2016
How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). It is clear social media marketing is delivering real and measurable business value for companies large and small today. Smart social media marketers also know how to align social media to business goals. Big difference. Click To Tweet.
How to Build an Emotional Brand – 8 Foundations to More Human Brand Connections
MAY 9, 2016
Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Every smart and savvy marketing and business leader knows the power of branding. ” Source. Are You Ready ?” iTunes.
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Generate more leads?
Facebook Advertising Policies in a Nutshell – Get Your Ad Approved
JULY 1, 2016
Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 8 Steps to Develop a Social Business Plan (white paper). You have created the perfect marketing campaign. It’s 100% in tact and beautifully integrates social media marketing, video and visual marketing. You head to dinner for a pre-celebration with a glass of wine.
Riding the Social Media Struggle Bus? You’re Not Alone
APRIL 11, 2012
I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. a white paper can be re-used as a presentation, a couple of blog posts and a bylined article) and spread the workload among several internal subject matter experts, so one writer becomes overwhelmed. Image credit: The Far Side. Reach out. Interact.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Edwards and Telligent CTO Rob Howard are releasing a white paper today that delineates what these standard-setting communities of the future will look like. The report is primarily based on their own insights, research by industry analysis and the results of an informal survey they conducted. You can read the full white paper on Telligent’s website.