Global Social Media Adoption In 2011 [White Paper]

Mindjumpers

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. 2012 Social Marketing & New Media Predictions [White Paper].

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. Supporting Resources: How to Get Your Social Media Budget Approved (white paper).

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Trending Sources

Social Marketers, CMO’s Are Most Worried About These Things

Simply Measured

Education & Analysis Social Media White Papers, Guides, & eBooksBelieve it or not, CMO’s are a lot like you — they are tasked with being both creative superstars and measurement aficionados.

Is your social media going in the right direction?

SocialFish

Situational Analysis [meeting + research – estimated 4 hours]. We’ll write up our analysis of the your digital presence and provide recommendations for improving existing sites based on established goals, as well as identifying new social channels (if appropriate).

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The Beginner’s Guide to Social Attribution

Simply Measured

But in order to do that, we need to understand a very important type of analysis that’s new to social marketers: Attribution. Education & Analysis Social Media White Papers, Guides, & eBooks

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy

Aggregage

Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. We will continue to do analysis on what titles get our readers to click and take action, but we’ve captured are some preliminary findings.

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3 Paid Social Changes That Yielded Major Results

Simply Measured

Social marketing has a direct role in facilitating this, by generating email signups for “gated content”: things like webinars or white papers that require an email address to view. Education & Analysis Social Media

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data is becoming increasingly important in the new product development processes of many companies.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers.

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How To Use Influencer Marketing To Launch A New Product

The Realtime Report

This is just one example out of 15 that are described in a white paper we’ve created based on my research. This is a guest post by Evy Wilkins, VP of Marketing at Traackr.

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). 8 Steps to Develop a Social Business Strategy and Plan (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Social Marketing Analytics: a great report from Altimeter

Gemma Went

This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. Will you need sentiment analysis?

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. Branded Tool – Create a branded tool for prospects and customers that provides a customized analysis, report, product recommendation, or plan. A white paper can become a series of blog posts.

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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

Supporting Resources: 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper).

Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability.

5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

Supporting Resources: Audience Analysis Worksheet. 10 Tips to Stomp Random Acts of Marketing (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). Times are changing.

Influencer Marketing 101: Definitions, Benefits and Success Tips in a Nutshell

Pam Moore

Supporting Resources: Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

5 Search and Social Trends for 2011

Convince & Convert

Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Blogging and Content Creation Content Marketing Integrated Marketing and Media Search Marketing Advice Social Media Marketing Speaking Engagements chris baggott Compendium content marketing keyword analysis search engine optimization social media measurement social media trends

Study shows social media drives sales

Sherrilynne Starkie

The findings are based on a two-year analysis of brand-customer social media engagement and transaction data with the more than 10-million member AIR MILES Reward Program.

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How to: Develop an Advanced Understanding of Social Media

SocialFish

These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers.

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What Does B2B Social Media Success Look Like?

Webbiquity SMM

Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. White paper downloads. Until recently, most social media case studies have focused on consumer brands.

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Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper).

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

How to prioritize and select tools for analysis, measurement and audience research. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

“So What?” is the Big Trend of 2015

Geoff Livingston

Those that analyze data and asuccessfully use that analysis to strengthen their communications programs will excel. Too many of our clients want to understand content performance, but don’t know the ins and outs of data analysis.

7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

Topics Stats & Tools Training & Education Jobs White Papers. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. › Analytics › Actionable Analysis. WHITE PAPERS. ); //. ); //.

Some Social Tools You Should Know About

Direct Marketing Observations

Note that it may take some time for Tweriod to gather enough data for analysis.). Slideshare is a home for sharing presentations and white papers online. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter.

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Power of Emotion: 8 Foundations to a More Human Brand

Pam Moore

Supporting Resources: Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper).

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Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

Pam Moore

Or they may do the opposite and share everything including where they buy their toilet paper! Worksheet: Download our POST audience analysis worksheet to help you identify and prioritize your top audiences. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche?

Nielsen Report: Blogs Still on the Rise | ClickZ

www.clickz.com

Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. WHITE PAPERS. ); //. ); //. ); //. Actionable Analysis. Actionable Analysis. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. SES Events.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

For example, your B2B site may likely feature a white paper library versus an online retailstore. For example, if you offer downloadable B2B white papers, you’ll want to collect email addresses for later follow up. Do you want SEO analysis and optimization performed?

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Conversion Rate Optimization – 20 Factors Impacting Your Sales and ROI

Pam Moore

How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders.

Content strategy for associations is different

SocialFish

Public but requires form completion to access (email address or website sign-up) - typically a white paper, or webinars. For sale, but only to members – typically research or customized analysis. In Ohio, we called these "elephant ears." " Is that weird?

Faulty Assumptions & Flaky Decisions

SocialFish

These are just a couple examples found in the paper which also looks at the importance of key elements in the decision-making process including effective data collection & analysis, the critical role of intuition and what it means to ask the right questions in the first place.

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms.

Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?

Pam Moore

Audience Analysis Worksheet (worksheet to help you prioritize your niche and social marketing strategy). 8 Steps to Develop a Social Business Plan (white paper). Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts?

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