Hootsuite

JUNE 2, 2022

Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. A social media crisis is any activity on social platforms that may impact your brand’s reputation in a negative way.

Social Media 145

Social Media Tips HootSuite How To 145

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Brand Sentiments: check what sentiments were in those mentions – positive, negative, or neutral. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Sprout Social

MARCH 31, 2020

In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Hudgens has since walked back her comments and “apologized,” although damage to her reputation has certainly been done based on the replies. What constitutes a social media “crisis?”

Social Media 135

Social Media Sentiment Examples Issues 135

Mindjumpers

AUGUST 9, 2012

Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Convince & Convert

JULY 27, 2012

We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. I’ve been on that airline a few times, because we do a fair amount of work in Canada, and I speak up there a lot. Richard: Yes.

Airlines 115

Airlines Sentiment Hotels ROI 115

Hootsuite

OCTOBER 21, 2020

But content about jet-lag reducing seat lighting may speak to airlines. The return on these investments may not seem obvious at first, but building trust, reputation, and authority has long-term benefits. For example, Recaro makes seats for various industries, including automotive and aerospace. Brandwatch.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. And if your social listening strategy is optimized, your team can continue to monitor audience sentiment around your brand, as well as track what’s happening with your competitors and industry at large. It’s just the nature of the job.

Social Media 145

Social Media How To Policies Team 145

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.).

Social Media 149

Social Media Strategy Influencer Social CRM 149