Convince & Convert

NOVEMBER 2, 2015

It is important to consider a few key things when evaluating customer loyalty strategies. Retailers need to communicate with their customers, make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them coming back for more. Loyalty is Key.

Retail 60

Retail Tips Loyalty Airlines 60

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

Marketing 100

Marketing Metadata Retail Airlines 100

Pixlee

JUNE 16, 2021

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Host Social Media Contests. not being present online causes you to lose meaningful connections.

Retail 52

Retail Trends UGC Mobile 52

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Fly more miles, get priority seating on an airline. million followers on Twitter? Eat 10 sandwiches, get the 11th free. What would you do?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. But most social media types aren’t Paul Gillin.

Klout 161

Klout Nielsen Influencer Social CRM 161

Keyhole.co

OCTOBER 21, 2023

Social media now offers much more than just a way to interact with loved ones. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Monitoring social media is like listening in on discussions at a busy market in the digital realm.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Convince & Convert

FEBRUARY 14, 2024

When was the last time you conducted audience research? Enterprise brands like United Airlines and Cisco are getting on board with this, and formally training employees as social media creators while rolling out new corporate guidelines that support their efforts. Show them that you really know them.

Strategy 126

Strategy Brands Marketing Airlines 126

Sprout Social

JANUARY 25, 2023

3 frameworks to spot the big picture for your brand By learning simple, strategic frameworks, you can start thinking through the trends that could define your company’s future and give you a leg up on areas and conversations to research. For example, look at the airline industry. Does loyalty play a role?

Strategy 107

Strategy Airlines Brands Analysis 107

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. The data presented will be backed by a series of well-researched statistics. 23% are taken to another social platform (thus further increasing engagement and brand loyalty). The opportunities are vast.

Instagram 157

Instagram Airlines Loyalty Marketing 157

Hootsuite

JUNE 29, 2023

But in 2023, social media gives brands a unique opportunity to manage their reputations on the front lines. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers ?). Here’s how.

Reputation 106

Reputation Strategy Brands HootSuite 106

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Personally, I had a problem with an airline recently. If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Buffer Social

JANUARY 24, 2017

We often talk about the importance of social media managers and the amazing people who handle social media as a team of one. But often, for agencies, larger enterprises, and even some small businesses, social media is handled by teams of people covering a broad range of skills. Set your social media goals.

Team 40

Team Social Media How To Social Media Management 40

Convince & Convert

JULY 27, 2012

This is Episode 26 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Jay Baer & Eric Boss ‘s Social Media Stat of the Week ( This week : The Altimeter Group released the public report, The Social Media ROI Cookbook. Listen Now.

Airlines 115

Airlines Sentiment Hotels ROI 115

Viper Chill

AUGUST 28, 2012

Before I go into my research areas, I do want to say one thing. The summary of the post – which involved more research than I would like to admit – is that I didn’t really find any productivity secret. Their social media people had their work cut out for them as the negativity flowed in for weeks and weeks.

Adsense 77

Adsense How To Forums Sites 77

Sprout Social

APRIL 6, 2023

In the case of an airline, between departures, arrivals, potential seating upgrades and a myriad of places to purchase tickets from, there is an almost infinite number of combinations for customer interactions. Marketing : Your marketing pros will have insights into why individuals reach out to you on social channels.

Marketing 79

Marketing Airlines Conversation Team 79