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3 ways to adapt content for the era of social media entertainment

Sprout Social

And as a result, so has the role of social media managers. From content creation to community management, the responsibilities of social teams have expanded significantly. And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

I’m going to demystify how social media managers find content on a daily basis. Set up Google Alerts with queries such as “social media news” or “blogging tips.”. Take Southwest Airlines for example. Posted by Southwest Airlines on Wednesday, April 22, 2015. If so, you’re not alone.

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20+ Creative Social Media Contest Ideas and Examples

Hootsuite

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. Based on the post’s comments, the airline scored somewhere near 650 followers out of the promotion. Tag a friend. View this post on Instagram. Try it free today. Get Started.

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Qantas Airways on Twitter and the Black Face criticism

Laurel Papworth

A photograph of two men who dressed in black face paint and wigs at Saturday’s Bledisloe Cup has been withdrawn from the Qantas Twitter feed, after it sparked outrage for encouraging racism. I am NOT an advocate of “the community is always right&# approach to social media management, you end up making a rod for your own back.

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Social Pros 28 – Katie Richman, espnW

Convince & Convert

Read on for insights from Jay Baer plus Eric Boggs ‘s Social Media Stat of the Week ( This week : interesting Facebook contest engagement stats from Wildfire.). The RSS feed is: [link]. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription. Listen Now. Eric, how are you, sir?

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Social Pros 16 – Jay and Eric Strike Back

Convince & Convert

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. The RSS feed is: [link]. Listen Now.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

Develop your brand aesthetics and voice, follow best practices for social media, and make sure to be on your best behavior as you grow that audience. million followers on Twitter, because the social media managers have done such a spectacular job of building the brand’s digital reputation. Wendy’s currently has 3.9