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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible.

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Why brands need a social media monitoring strategy

Sprout Social

Responding to customers has been shown to lead to stronger brand loyalty among customers. Both can be extremely valuable to your brand in an individual way–to learn more about listening, check out our comprehensive resources for social media listening. Monitoring and listening do often partner up in a company’s social strategy.

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Social Media Customer Service: Everything You Need to Do it Well

Hootsuite

83% of people expect companies to respond to a social media question or complaint within a day. Social customer support increases customer confidence and loyalty. Half of people globally said that direct messaging a company makes them feel more connected to the brand. of them saying it’s their top choice.

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Stats to Know About Ecommerce & Retail Trends In 2021

Pixlee

Even if your target audience is focused on local sales, people use ecommerce sites as a resource to research where they are going to shop, and 74% of consumers rely on social media to inform their purchasing decisions. — Plus, it can be beneficial for the long-term growth of your company.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

The companies that can ride out events like these are often able to do so because their past actions established a track record of dependability, responsibility, and ongoing improvement. Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo.

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

Just as great customer service sets your company apart, so does transparency. KLM Airlines gets this. They’re building brand loyalty one comment at a time, allowing fans to become advocates, actively recommending the airline to other prospective customers. Want to become a valuable resource to your Facebook community?

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Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

Buffer Social

Businesses and organizations that are succeeding on social media now are the ones providing personalized social experiences to their fans such as KLM Royal Dutch Airlines, NASA, and Airbnb. A company that is at the forefront of this change is KLM Royal Dutch Airlines. Social media interactions increase customer loyalty.