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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web. Twitter Search. Google Blog search. Technorati. Ubervu (beta).

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

This might seem familiar to web analytics (Google Analytics lets you assign goal values, for example) but this goes above and beyond by incorporating activities outside your own site, and by aggregating values per user. This has implications for several functions within companies: Sales. Community management. Public relations.

Sysomos 273
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The Gamification of Social Media

Social Media Marketing

When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? Or, you could just use Swix, the super slick new social media scoreboard that just works. Eventually, I hope.

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. If I had to give Twitter up permanently I would probably sit in traffic for four hours listening to polka music.

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The Fight for the Future of Influencer Analytics

Convince & Convert

interesting to note that Twitter’s new “you must make your feeds look like Twitter.com” edict last week may have made Klout’s new interface DOA ). In my case, 49% of my total Klout is via Twitter, with Facebook at 40%, and Linkedin at 5%. Twitter Influence Analytics.

Analytics 139
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Is Your Executive on Twitter?

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Is Your Executive on Twitter? ExecTweet has tapped the Twitter API to give you a peak into what corporate America is doing. When I put the post together on how businesses could use Twitter , something like this was unavailable. What is ExecTweets?

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