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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

Online Reputation Monitoring can be as simple as creating alerts on Google or as comprehensive as subscribing to a syndicated monitoring service like Radian6 that gives you a complete platform to listen, measure and engage with your customers across the entire social web.

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Social media- it’s not about the ratings

Janet Fouts

In fact, Radian6 , who I respect very much, is working with Klout as well as some other tools like OpenAmplify and OpenCalias to get a better rounded picture of what the relationships are and the value of those relationships. The Radian6 dashboard is going to knock the socks off the competition with this.

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The Most-Read Posts of 2012

Net-Savvy Executive

What Does Salesforce-Radian6 Deal Mean for Everyone Else? Professional-Strength Social Media Aggregators - June 2010 (#8 in 2011). Clearly, search-engine traffic favors older posts, and the visits add up through the year. But look at it this way: these are the posts on topics people searched for this year. March 2011 (#3 in 2011).

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

This might seem familiar to web analytics (Google Analytics lets you assign goal values, for example) but this goes above and beyond by incorporating activities outside your own site, and by aggregating values per user. This has implications for several functions within companies: Sales. Community management. Public relations.

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Top Posts of 2011

Net-Savvy Executive

What Does Salesforce-Radian6 Deal Mean for Everyone Else? Professional-Strength Social Media Aggregators - June 2010 (#8 in 2010). Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009 & 2010). March 2011. Global Social Media Usage Patterns - January 2011. Human vs. machine analysis - April 2007 (#4 in 2010).

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The Gamification of Social Media

Social Media Marketing

To me, Empire Avenue is a much more holistic, three-dimensional system that is comprised of all of the digital grunts we get on Facebook and Twitter, as well as deeper forum-related discussions via the Communities, an aggregated stream of their activity, and - most importantly - peers' ratings of influence and effectiveness (via buys and sells).

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Social Media–What Do I Do With All This Data?

Janet Fouts

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. You might be surprised to see what your aggregated message looks like. Great, cool, you’re on the right track. Is the overall perception positive? Those catch-phrases pop out like a sore thumb.