How to Create Living Content to Boost Brand Reputation and Visibility
Convince & Convert
SEPTEMBER 24, 2013
Or, nowadays, maybe you even create a wiki instead of a document.). Because the article is refreshed, it gets new notice from the search engines every three months as well, stays high in the rankings, and draws in new readers. Note that I’m not suggesting an aggregation tool. Living content on the web is the equivalent.
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