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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). That’s amazing, and every marketer should be working to not only get their content listed, but ranked well in the SERPs.

SEO 239
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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

The content and opinions expressed below are that of Jason Yormark. Creating a strong, scalable online marketing strategy helps you to: Attract new customers through targeted paid search campaigns. Engage and nurture leads with marketing materials that actually speak to customers in a niche market.

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Search Engine Marketing Job Opening

Bill Hartzer

Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. We believe in editorial video and use it to create massive reach and engagement. Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. o A/B testing.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 25 Social Media Facts and Statistics. e-Strategy Trends ). eMarketer ).

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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. For large-scale engagements, this is a must-do activity.

How To 166
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

It gauges brand awareness and customer engagement to show you how you stack up to the competition. You also get a breakdown of the data based on engagements, impressions, unique authors and sentiment. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon.

SEO 142
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

WordStream publishes a range of content related to content marketing, mobile advertising, sales, and affiliate marketing. This blog is one of the best places to read thought leadership around search marketing. Their content is actionable and can bring immediate results. Why should your agency follow this blog?

Adwords 60