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A Beginner’s Guide to Using Google Ads (Previously Google Adwords)

Hootsuite

Using Google Ads might be the best decision you make for your business. People use Google to search 3.5 That’s where Google Ads comes in. Google Ads allow you to advertise and promote your products and services when users search relevant keywords. What is Google Ads? How Google Ads work.

Adwords 145
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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power of Microsoft Ads and understand exactly how to advertise on Bing. Why use Microsoft Advertising (formerly Bing Ads)?

Microsoft 145
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Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert?

Jon Loomer

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. But, it’s a situation advertisers will often find themselves in, and the discovery of misleading results can be alarming. That, to me, is the problem here.

Facebook 199
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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Advertising on social is a hyper-direct way to reach the audience you want. All the major social networks offer advertising options. IGTV advertising. Like it or not, organic reach is harder and harder to achieve. New friends!

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords?

ROI 108
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

Establish CPC to Prove Social ROI. How much is your company spending on CPC (cost per click) via other methods like banner ads? Will your company enjoy better ROI from social media marketing compared to alternatives like pricey television commercials, radio ads, billboards, print advertisements or Google AdWords?

ROI 108
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. They’re required by Google Analytics.). Examples: cpc, organic_social. Head to the Google Analytics Campaign URL builder. UTM code: utm_source.