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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. Increased Sales.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Building this will inform the rest of the strategy, content, and social media platforms you participate on. Don’t use paid as s crutch.

Strategy 186
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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities. Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Searches can also be filtered by platform. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Social Media Monitoring Tools.

Tools 208
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Facebook to become the platform from which we run our (online) lives

Danny WhatMough

Sysomos had an interesting post recently arguing why websites shouldn’t be replaced by Facebook Pages and on NMA today, Reputation Online Editor Vikki Chowney discusses why brands should take a slightly different viewpoint and see Facebook as more than just an outpost for campaign led activity. Facebook as a platform.

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8 Stops on the Path to a Better Blog

Convince & Convert

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. While it is only a slice of all RSS activity for this blog, it can give us some public information to work off of. Cross-promote on social platforms. How can you create content that draws them back again and again?

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Missed Opportunities

Twist Image

The truth is that Marketing is changing, shifting and adapting. The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. More often than not, you'll see that many of these brands have fairly active corporate Blogs, but those Bloggers spend zero time in the community.

Sysomos 108