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Link Building Tactics for Publishers

Adam Sherk

These activities typically involve collaboration with multiple groups including tech, edit and audience development as well as the SEO, PR and social media teams. As I covered in SEO Guidelines for Sponsored Content and Partner Links , there are SEO implications to be aware of. that will draw interest, activity and ultimately links.

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Connecting Bloggers and Businesses Through Guest Blogging with PostJoint

Kikolani

You’ll first want to review the content snippet to make sure it is a good quality (see the guest posting guidelines set by PostJoint ) and the right fit for your blog audience. Earlier this year, Google took down major blogging networks as a part of link building schemes against their (new and improved) Webmaster Guidelines.

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A Step by Step Guide to Fixing Any Google Penalty

Kikolani

Every web portal has to abide by Google’s webmaster guidelines to reach amongst the top ranking in search engine results. Archive the work: When you apply for your reconsideration application with Google it is beneficial to maintain the record of precious work or activities with link removal process for efficient reference.

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Book Review: Social Media Marketing

Webbiquity SMM

Explain your goals and establish clear guidelines for any mention of the company on social media sites. Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed.

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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

Penguin, announced in April 2012, decreased search visibility of websites that participated in black-hat SEO, keyword stuffing, cloaking, link schemes , duplicate content, and other activities that violated Google Webmaster Guidelines. If the blog has guest post guidelines, be sure to follow those in your submission.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

Included in the new guidelines are not only the carrot recommendations (DO) but increasingly Google is using the stick on those sites it perceives to be gaming the system (DON’T). You know, when we search, we want to see a real business or a real answer, not some spam site trying to sell us crap or embed a virus on our computer!

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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who are compensated can use the “nofollow&# tag within their outbound links to keep those links from being tagged by Google as paid content. The nofollow may well make that harder, but then again, if you are under contract I think it’s the buyer’s responsibility to track the postings of the paid blogger.

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