Top AI use cases in marketing to elevate your 2024 strategy
Sprout Social
OCTOBER 19, 2023
In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity. This leads to more targeted, personalized ads.
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