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Writing for Social Media in 2022: Tips and Tools

Hootsuite

You speak the language of memes and microtrends that your boss and coworkers might not understand. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. 7 social media writing tips for 2022. Looking at you, Twitter meanies.).

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Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Buffer Social

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring. July July 4: Independence Day (U.S)

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Brands to watch on social media right now

Sprout Social

From edgy social personas to posting fresh memes, storytelling takes many different forms. — Delta (@Delta) November 1, 2022. Having worked first-hand with the OREO team on past activations for the LGBTQ+ community, I love the thoughtfulness and creativity that goes into content developed for social around a campaign.”.

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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. The initial returns were minimal.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2 Research trends.

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How cannabis brands are elevating their social media content

Sprout Social

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. — BROWN GIRL Jane (@BROWNGIRLJane) April 11, 2022. 4 brands elevating their cannabis social media content.