Sprout Social

FEBRUARY 1, 2022

As reported by The New York Times , over 300,000 people were playing the game at the start of 2022 (up from 90 in November). Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. — Google (@Google) January 14, 2022.

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Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. Make space to experiment As Cheyanne puts it, experimentation was the theme of Figo’s 2022 video strategy. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. The initial returns were minimal.

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Social Media Insurance ROI Meme 109

Social Media Strategies Summit

SEPTEMBER 23, 2022

Giving leaders a voice on social media can help you build a community. It’s particularly adept at inserting the school into popular video trends (like dance crazes and viral meme formats): @wustl_official Did you know about these WashU gems? That’s the sort of content that will help you stand out and build a community.

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Education Examples Content Nielsen 163

Sprout Social

DECEMBER 5, 2022

From stories of triumph to funny social media memes , social has the power to spark a smile. Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Social media can bring joy.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MARCH 22, 2022

— Slightly Biased (@BiasedSlightly) March 16, 2022. — NCAA March Madness (@MarchMadnessMBB) March 21, 2022. They used the hashtag to remind their community to share their team picks so they can win prizes. — Wendy’s (@Wendys) March 16, 2022. — FanDuel (@FanDuel) March 18, 2022.

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Brands Hashtag Marketing Meme 81

Sprout Social

JUNE 7, 2023

In fact, The Sprout Social Index™ 2022 shows that posts about products are the most effective type of content among consumers. This further strengthens your efforts to build brand loyalty and trust—two things that influence up to 58% of consumers’ decision to choose a brand over competitors, according to The Sprout Social Index 2022™.

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Sprout Social

MAY 3, 2022

However, due to strict community guidelines from several social media platforms, and government regulations around the promotion of marijuana products, many brands are having a hard time building their communities. — BROWN GIRL Jane (@BROWNGIRLJane) April 11, 2022. 4 brands elevating their cannabis social media content.

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Social Media Brands Content Guidelines 87

Sprout Social

SEPTEMBER 23, 2021

The Zoe Report called it the defining trend of summer 2021, but crochet looks are already dominating spring 2022 collections. Follow the memes. Memes work for more than just quick laughs during work breaks. Before people were searching “Bella Swan fashion” on Pinterest, they were sharing memes. The men of the ‘90s.

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Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. billion by the end of 2022. 38% of US consumers plan on using TikTok in 2022 , more than double the 17% who planned on it in 2020. TikTok boasted 1.2 Research trends.

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Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. That’s why social listening is the most valuable way to mitigate risk. This is especially true for Gen Z consumers.

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Social Media Banking Brands Sentiment 74

Keyhole.co

DECEMBER 13, 2022

million paying subscribers as of the 3rd quarter of 2022? One of the things that set Netflix apart on social media is their ability to engage with their audience and create a sense of community. For example, they might create a meme using a popular series or create a reel using a trending audio track on Instagram.

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Social Media Strategy Meme Trends 52

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Posted by Brad Cox – Vesta Group of Long and Foster Real Estate on Saturday, September 24, 2022. Share photos or videos from your latest BBQ, pumpkin patch day, or other community event. You’re busy!

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Sprout Social

MARCH 31, 2022

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. Skits and memes. TikTok’s emphasis on community and sharing empowers brands to make connections with customers while also showing off products in action. How-tos and tutorials. Explainer videos.

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Platform Instagram Video Meme 121

Hootsuite

APRIL 18, 2022

Best Instagram Reels hashtags for 2022. You’ll engage your community. Instagram hashtags can be a great way of communicating your brand values — e.g., when you tag your hot capes with #witches, the world now knows that your brand is edgy and fun, and that your fall collection is ready to go from the runway to the coven in a snap.

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Sprout Social

JULY 18, 2022

As of July 17th, 2022, ten out of the 15 books listed on the New York Times Paperback Trade Fiction Best Seller list are #BookTok recommendations. On BookTok, these creators publish reviews, memes, observations and more. It also serves as a meaningful marketing lesson: Your industry’s TikTok community may already be out there.

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Brands Retail Meme Trends 108

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral .

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Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. We predict more features rolling out in 2021 that’ll turn Instagram into a one-stop shop for everything — from advertising and selling your products to connecting with your community. . 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral .

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Trends Instagram Microblogging Meme 52

Buffer Social

MAY 4, 2022

Sharing this content will not only attract more customers, but it can also open a dialogue with your existing followers, creating a stronger online community. Individuals who are building in public have seen many positive returns, like finding community and gaining brand exposure. Best of all, Tumblr is free.

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Small Business Journal How To Tumblr 84

Buffer Social

DECEMBER 21, 2022

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. Not only is it fun to look back at our top posts of 2022, but it’s also a great way to understand how we should shape our social strategy for 2023.

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Social Media Management Social Media Meme Metrics 88

Hootsuite

SEPTEMBER 15, 2022

— Wendy’s (@Wendys) January 12, 2022. If they’re referencing eye-roll-worthy memes like “Deez Nuts” or trying to RickRoll you, consider that a red flag. Enjoy the film and please be courteous and respectful of others in the community. — Bungie (@Bungie) May 4, 2022. NationalRoastDay.

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Social Media Tips HootSuite Film 29

Hootsuite

APRIL 27, 2022

Looking for a direct communication channel to potential and current customers? A marketing solution that drives community and commerce? Messenger was grown out of the original Facebook Chat functionality and spun off into its own product in 2011, making the instant messaging platform 11 years old in 2022.

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Facebook HootSuite Marketing Instant Messaging 99

Hootsuite

JULY 18, 2022

Become a member of your category’s community. Share tips, ask questions, post memes. If you’re active in these communities then other members will naturally find that link after engaging with you. The post The Best Time To Stream On Twitch in 2022 appeared first on Social Media Marketing & Management Dashboard.

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Template Templates HootSuite Statistics 105

Hootsuite

NOVEMBER 4, 2022

— michaela okland (@MichaelaOkla) May 22, 2022. Employees with active Twitter accounts who engage their professional communities and build personal brands are assets to the companies they work for–not liabilities. of our hires between June 2021 and May 2022 had prior exposure to the Hootsuite brand on LinkedIn.

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Company HootSuite How To Meme 103

Hootsuite

MAY 23, 2023

With a splash of fun, intuitive features and a vibrant, supportive community, you’ve got a recipe for success. Larger teams will benefit from individualized accounts with communication capabilities. Make a Meme Okay, so Make a Meme won’t give you the polished, put-together look that Canva’s capable of. Price: Free!

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Tools HootSuite Content Meme 107

Hootsuite

FEBRUARY 17, 2022

Some might dismiss Pinterest as a place for outfit ideas and motivational memes, but the platform is becoming a powerful online shopping tool. According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022.

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How To Metadata HootSuite Retail 111

Oktopost

JUNE 28, 2023

From Wendy’s to Netflix, the B2C world is positively brimming with examples of brands that put forth a strong combination of deadpan delivery, memes, smack talk (with customers or other brands), and self-effacing humor. It can be, unless you have the right community management tools to make interacting with followers more efficient.

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Social Media Engagement Strategy B2B 62

Likeable

DECEMBER 13, 2021

In June, Billie launched an Instagram campaign in honor of Pride Month that featured classic fairy tales rewritten to center the LGBTQ+ community. Various Brands: Certified Lover Boy Memes. As soon as this meme started to take off, brands were concepting their own versions of it and getting to work on creating them. emilyzugay.

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Brands Reddit Content Meme 89

Sprout Social

JULY 27, 2023

Static image posts revolutionized the way we share images online—from creating a culture of selfies, memes and compulsory food photography to reimagining how brands could relate to audiences. If it fits your brand persona, experiment with infusing your product into cultural moments and memes that will resonate with your audience.

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Meme Comparison Education Team 95

Buffer Social

JUNE 27, 2023

Ever since Twitter’s ownership changed in late 2022, several apps have sprung up offering to be alternatives with varying degrees of popularity. These servers (also known as instances) allow users to create communities through Mastodon without building the whole infrastructure from scratch.

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Buffer Social

JANUARY 9, 2024

Without fail, awards season will set off a tidal wave of memes, GIFs , hashtags , and inside jokes that offer a great way to connect with your audience. Carmesa marked the occasion with a tongue-in-cheek meme in 2022 , and Google India indulged in a “big stretch.”

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List Social Media Content Fashion 96

Oktopost

APRIL 4, 2023

In 2022, Forrester found that just over half of consumers had low trust in their financial services provider, but that there were high rewards available to those who could instill trust. These days, that ‘safe’ corporate voice is growing increasingly outdated. Brands are beginning to lean into their own idiosyncrasies – their own personas.

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Social Media Marketing B2B Banking 118

Hootsuite

MAY 8, 2023

pic.twitter.com/NxzsTAtWfX — Flo from Progressive (@ItsFlo) April 27, 2023 Improving trust and credibility Trust in personal and property/casualty insurance increased in 2022. billion in 2022. Especially for insurers offering specialist coverage to connect with niche communities. Advertising eMarketer predicts U.S.

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Hootsuite

DECEMBER 10, 2019

It’s all about developing a relationship between the brand and its customers, and creating a sense of community. These include community impact, talent development, and diversity and inclusion. Songs are getting shorter as artists take a “ meme-first ” approach to creating music. Use new video formats to build community.

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Trends Social Media CPA Sports 145

Buffer Social

JANUARY 16, 2023

Consider asking your community what their favorite book is too. Week of February 17th: Random Acts Of Kindness Week Throughout this week, think about doing kind things for your social media community! Ask your customers what makes them happy, share your favorite meme or Gif, or just try to post something to make your followers smile.

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Social Media Small Business Content Education 100

Sprout Social

DECEMBER 15, 2022

powell (@jaydeipowell) October 28, 2022. Freelance creators can extend your reach into new communities through a trusted voice. Part of the draw of working with content creators is their ability to cultivate a community around themselves or a subject they are passionate about. that’s not the case. — jayde i. Photography.

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Content How To Skills Meme 88

Sprout Social

JULY 26, 2022

Images (like graphics, memes or photography). In 2022, an estimated 50 million people across the world identify as content creators. Aside from content creation, I was also handling community management, customer service and analytics. Social media is home to an infinite number of communities. She’s attracted over 2.8

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Brands Content Project Social Media Management 75

Sprout Social

FEBRUARY 7, 2022

While your 2022 New Year’s resolution probably wasn’t “do a LinkedIn audit,” now is a great time to say “new year, new me” with your company profile. Career Pages —The Life, What We Do and Jobs tabs can help you build community, connect you with top candidates faster and build an even sleeker profile. Clean up your content.

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