yMarketingMatters
OCTOBER 2, 2017
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites.
Writtent Blog
JULY 10, 2013
Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8
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Twist Image
NOVEMBER 30, 2016
For years, I've been on a "mobile-first" rant. In short: your mobile experience should be better than your desktop experience (think about Instagram , Snapchat , Tinder , Uber and beyond). It also means that your mobile experience should not be a less-than experience from your desktop. The argument against mobile-first.
Buffer Social
JANUARY 25, 2018
Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. Twitter: 82 percent of its monthly active users 7 VentureBeat , 2016. On top of these statistics, comScore’s 2017 U.S.
Sprout Social
MAY 10, 2019
YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.
Ignite Social Media
DECEMBER 16, 2016
Facebook made several updates in 2016 in regards to the way they calculate metrics such as Video Views, Video Completion, Paid Organic Reach, and several others. Many of the problems with Instagram come from it’s mobile-only format. With mobile only, the analytics can solely be viewed on a mobile device.
Buffer Social
JULY 27, 2016
According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Something that Facebook mastered on its way to becoming a dominant mobile advertising network.
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