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Is Your Business Ready For Mobile Marketing?

yMarketingMatters

In 2016, the inevitable happened, and mobile usage overtook desktop as the primary device used to access websites. Consider these stats: Mobile usage now accounts for nearly 70% of digital media time [Source: comScore ]. Up to 60% of searches come from mobile devices (Source: Hitwise ).

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2018 Social Media Trends Report: 10 Key Insights Into the Present and Future of Social Media

Buffer Social

Twitter: 82 percent of its monthly active users 7 VentureBeat , 2016. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. On top of these statistics, comScore’s 2017 U.S. Pinterest: 80 percent of its traffic comes from mobile devices 9 VentureBeat , 2015.

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The Ultimate User-Generated Content Guide

Sprout Social

According to the Q2 2016 Sprout Social Index , about 75% of consumers say they will share a positive experience with a brand. ComScore found brand engagement increases 28% when user-generated content is used in product videos. Brands often look to content already created by users, so it turns into a simple “ask” to repurpose.

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50 Amazing Mobile Marketing Statistics That Will Move You to Action

Writtent Blog

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. Revenue from mobile content will reach $40 billion in 2012, and $65 billion by 2016. Source: comScore ).

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The Mobile Commerce Chicken And Egg Conundrum

Twist Image

Mobile devices accounted for one-third of every sale on Cyber Monday, and according to a comScore report, they also accounted for 20% of the $84.3 billion in US digital commerce spending in Q3 2016. . Yesterday, Research Brief published, Mobile Smartphone Shoppers Struggling With Navigation. Guess what? What's happening here?

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. This type of revealing user insight also makes YouTube a valuable source of social listening data that can help you pinpoint your audiences’ specific interests and needs.

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The Best, and Worst, Social Media Analytics Platforms

Ignite Social Media

Facebook made several updates in 2016 in regards to the way they calculate metrics such as Video Views, Video Completion, Paid Organic Reach, and several others. While the amount of data that Facebook provides is nice, they have encountered many issues that have caused miscalculations on several metrics.