Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. TA : People who are influential in a category have worked hard to build and cultivate their personal brands.

Social CRM 134

Social CRM Influencer Klout Social Media 134

The Way of the Web

JUNE 30, 2010

Web Strategy Wikinomics Rankings ← The importance of experiencing your community How much to launch a new media brand or project? → Google Me – quick thoughts for and against… June 30th, 2010 · View Comments So the rumours are building about the ‘Facebook killer’ being worked on at Google.

Google 32

Google Adsense MySpace Social Graph 32

Bare Feet Studios

JUNE 9, 2010

Roxanne Darling June 9, 2010 at 12:23 pm @Jon – Your comments are ones that are often put forward by many smart people. Yes Facebook is big but it is also incredibly noisy and same issue with a real conflict in the interests of the user, the advertisers, and of course the spam, troll, and hacking issues. I don’t agree.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

OCTOBER 10, 2008

Ignite Social Media : Ignite Social Media, the original social media agency (SM), helps brands set and execute social media strategies Bare Feet Studios : We develop social media campaigns and specialize in branded online video projects Pistachio Consulting : Micro sharing. Macro results.

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Direct Marketing Observations

DECEMBER 3, 2010

2010 was a heck of a year in so many ways wasn’t it? One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. At conferences, I am often asked something along these lines, “My boss thinks none of our customers are on Facebook, but I think they are. Here are 4 ways to find out where your customers are in social media: 1. What do I do?”

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I’ve personally discovered several restaurants that way). Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Laurel Papworth

AUGUST 1, 2010

Facebook has just announced it’s plans to expand it’s Facebook currency. Social Networks and Online Communities – maybe Twitter? – will no doubt be encouraged to use this Facebook Credit currency on their external sites. Facebook Money for Social Games. Foursquare? local photo forum?

Facebook 105

Facebook Virtual World Foursquare Banking 105