Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

MAY 11, 2010

Not in a “here’s our FAQ&# way, but in a vigorous, social media way. For B2B companies, I suggest adding a short slide presentation that answers each question, and possibly a podcast that answers all six in aggregate. It’s just more authentic and believable that way. Post it to your Facebook page.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. All rights reserved.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

SEPTEMBER 21, 2010

We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 8, 2010

Authenticity is Important When MySpace was growing rapidly, the Web was a different place. And that’s why your social media strategy must be tools-agnostic. Approximately 10 years after having 67% of the search market, Yahoo! is now out of the business entirely. But back to MySpace. Where did it all go so wrong?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 26, 2010

After initial sign-up, just click a button, pick a date range and the report shows up on your desktop as an Excel file (or even CSV for the authentic nerds). It’s not the most full-featured solution available, but for the do it yourself data hounds, it’s a very nice addition to the social listening landscape.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

JULY 22, 2010

[link] Juan David Vargas RT @tcreativo: Los seis grados de influencia: el valor de las conexiones de cliente a cliente [link] #SMM [link] Lion Brand Yarn Thanks for writing about our social media strategy! Our goal is not to increase sales; we want to create an authentic connection with knitters and crocheters.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

FEBRUARY 9, 2010

That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. Now, authenticity and acknowledgement of shortcomings is an incredibly effective marketing and communications approach ( see Dominos, as I wrote about here ). It used to be that scandalous lies got talked about.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

SEPTEMBER 15, 2010

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. [link] jaybaer Mark just by doing that one thing – dealing with people other than the marketing department – you’re way ahead of most agencies.

Social Media 165

Social Media Strategy Social CRM Consultant 165

Convince & Convert

JUNE 30, 2010

What I find fascinating is that with so many social media marketing techniques, applications and opportunities, I feel we are rapidly losing focus on what authentic connection looks like. Julie Good points Jay… love your blog. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. And the online influencers recognized that for what it was: transparent and authentic. Enough said.

Influencer 123

Influencer Ustream Authentication Social CRM 123

Convince & Convert

JUNE 23, 2010

Success with the crowd lies in authenticity. How they shape these playing fields, how they infuse the brand into existing playing fields, and how confident they are to let the conversations be truly authentic are some of the key challenges they will face. Interesting discussion.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 20, 2010

They have other concerns that are trumping the need to get social (for instance the current economy). Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Success in social media isn't about the number of connections or the frequency of tweets.

Social Media 160

Social Media Strategy Affiliate marketing Company 160