Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

The first step in a successful search led campaign on FBX is determining the users you want to target. After all, with search led campaigns, you’re serving ads to people who have never visited your site. FBX Search led campaigns walkthrough. The FBX partner tags the user with a pixel and remembers the search term.

Facebook 208

Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

APRIL 14, 2010

by Tamar Weinberg on April 14, 2010 Share For most, social media is new and fun. Ana Hoffman/ YourNetBiz Attraction Marketing Cafe Reply Tamar Weinberg April 14, 2010 at 12:50 pm Hi Ana, thanks for your comment and you’re spot on. Tamar, this post is incredible, your insight and “artistic&# ability shine here!

Social Media 267

Social Media SEO Blogger Communities 267

Techipedia: Tamar Weinberg

MAY 5, 2010

Reply Tamar Weinberg May 5, 2010 at 3:18 pm My friend’s Facebook status message this morning said “Pay me $100 and I will become your Fan.&# Just like with any other marketing campaign you need to be sure that you are not “putting all of your eggs in one basket&# just like you mentioned. Thank you for all you do!

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign. I know everyone does it a bit differently… Reply Tamar Weinberg July 29, 2010 at 9:16 am And another amen! Leaders are accessible.

Products 267

Products Consultant Price Social Media 267

Techipedia: Tamar Weinberg

JUNE 3, 2010

One-off campaigns can help drive viral success, but social media is not a “set it and forget it&# type of initiative. Perhaps you’ve prepared really well for what you thought would be a great viral video campaign, only to find out that the audience does not care in the slightest. Still, though, you trudge through it.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 7 Truths About Social Media Marketing 7 Truths About Social Media Marketing by Tamar Weinberg on April 8, 2010 Share Even though social media isn’t new to many of us, the world is waking up to this new shiny toy.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

AUGUST 14, 2012

They can significantly boast the conversion rates of websites and e-marketing campaigns. Tamar Weinberg Disclosure: While I didn’t work on this particular campaign, I have done video marketing on Air New Zealand video campaigns to help them achieve millions of views. [ Like this post?

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

JULY 7, 2010

by Tamar Weinberg on July 7, 2010 Share Over the past two years or so, social media’s increased popularity has really done something for those assuming that it’s all a “get rich quick&# opportunity. The success of a social media marketing campaign strongly revolves around engagement. That’s not the way to do it.

Social Media 251

Social Media Klout Influencer Feed 251

Techipedia: Tamar Weinberg

MARCH 4, 2010

Reply Tamar Weinberg March 4, 2010 at 4:55 pm You know what’s funny? Reply Bsimi March 4, 2010 at 11:11 am Tamar, You have proven where our success is generated. Namaste~ Reply Tamar Weinberg March 4, 2010 at 4:55 pm Thank you so much, Brian, for answering my questions! love the roger smith. It’s fun! Heck no.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

APRIL 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > An Open Letter to Facebook An Open Letter to Facebook by Tamar Weinberg on April 28, 2010 Share I started this letter before f8, so for the record, it’s not about anything new. Thanks for your comments, Barbara.

Facebook 277

Facebook Issues MySpace Privacy 277

Techipedia: Tamar Weinberg

JUNE 10, 2010

by Tamar Weinberg on June 10, 2010 Share I started blogging at age 20. Thank you very much Tamar for introducing them to the blogosphere! Thank you very much Tamar for introducing them to the blogosphere! Reply Tamar Weinberg June 10, 2010 at 9:38 am Yeah, I’m super impressed with her too! How Young is Too Young?

Blogger 241

Blogger StumbleUpon Communities Journal 241

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. It may sound obvious but no matter what kind of campaign you’re working on you need to be clear on exactly what you’re measuring as your goal. Getting 5,000 likes on a website over the campaign.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

MARCH 12, 2015

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. During our influencer marketing efforts, we ran a total of 5 campaigns, not including the two quilt posts. In the end, our four campaigns were a huge success!

Blogger 100

Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

MARCH 10, 2010

They might not have any clue how to effectively manage your Pay Per Click campaign to actually increase leads. Reply Tamar Weinberg March 10, 2010 at 10:00 am Thank you for commenting, Rennell. We’d exchange greetings when we passed in the dormitory hallways. Sorry I had to remove the links you added to the bottom of the comment.

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

APRIL 25, 2013

By anonymously capturing the recent search behavior of over 300 million Facebook users, we allow advertisers to launch keyword-specific social advertising campaigns on Facebook that target purchase intent. The Ultimate Guide to Search Retargeting, Part 2 is a post from: Techipedia | Tamar Weinberg.

comScore 163

comScore Engineering Yahoo Advertising 163

Techipedia: Tamar Weinberg

OCTOBER 23, 2012

They can try to convert the 5% of likely voters who remain stubbornly undecided in the face of hundreds of ad impressions per voter for each candidate; or the campaigns can turn their attention and try to motivate the 20% of registered voters who typically don’t vote in a given presidential election.

Social Media 191

Social Media Sentiment Tumblr Meme 191

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

You’re not yet a social media marketing expert, not unless you’re consistently applying your skills to different and unique campaigns and initiatives. I was a Digg power user twice over…and know you were one as well Tamar. In social media marketing, some people are hired to build buzz about a specific campaign.

SEO 178

SEO Social Media Marketing Digg 178

Techipedia: Tamar Weinberg

SEPTEMBER 15, 2010

It’s not advisable for a company to promote a video campaign with a video that shows a typo in the company’s URL. Really great post Tamar, You really summed everything about social media up here. Thanks so much for the great post, -Onibalusi Reply Tamar Weinberg September 15, 2010 at 9:54 am Thanks Oni. I hate that.

Social Media 217

Social Media Foursquare Marketing Flickr 217

Techipedia: Tamar Weinberg

DECEMBER 18, 2012

But, it is surprising the number of businesses we talk to that don’t have a solid plan in place to track leads and response rates so they can accurately tie results back to a specific campaign and budget, and therefore justify the money they spend. Analyze Call Metrics to Measure Campaign Effectiveness.

Conversation 149

Conversation Telecommunications ROI Advertising 149

Techipedia: Tamar Weinberg

OCTOBER 16, 2012

I mean, not only are you possessed with inspiration and material that matters, but you also have all six hands controlling every aspect of your social media campaign…not to mention overseeing your day-to-day operations.??Let’s 3 Surprising Things Smart Businesses Outsource is a post from: Techipedia | Tamar Weinberg.

Aggregator 158

Aggregator Social Media Campaign URL 158

Techipedia: Tamar Weinberg

JANUARY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king.

Social Media 180

Social Media Content SEO Examples 180

Techipedia: Tamar Weinberg

NOVEMBER 1, 2012

Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. Simply put, search Retargeting companies use data in innovative ways to help marketers get unprecedented results from their display campaigns.

Engineering 183

Engineering Retail ROI Buy 183

Techipedia: Tamar Weinberg

JULY 15, 2009

You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns. Reply Tamar Weinberg July 15, 2009 at 1:11 pm Thanks Yossi! You’ll learn the importance of transparency and understand why this matters to your business.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

Keep well, Tamar! Reply Tamar Weinberg October 22, 2009 at 11:10 am Yup Glen – some companies will be happy to broadcast. Reply Dror Zaifman October 23, 2009 at 4:44 am Frankly Tamar I believe this is the same type of policy that is rooted within Apple’s culture. What about keeping their current customers happy?

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

JANUARY 30, 2013

I remember talking to one of my colleagues back in the day and asking him how he addresses his clients as it relates to fulfilling guarantees and promises within social media marketing campaigns. 2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction) is a post from: Techipedia | Tamar Weinberg.

Marketing 170

Marketing Social Media Company ROI 170

Techipedia: Tamar Weinberg

SEPTEMBER 25, 2012

For instance, an organic or paid search campaign that attempts to sell the world could involve tens of thousands of keywords. On the other hand, a reasonably targeted campaign could reduce the number to a manageable, budget-friendly level. How to Turn Traffic into Revenue is a post from: Techipedia | Tamar Weinberg. Over to you.

How To 179

How To Consultant Paid Search Social Media 179

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Implementation and Execution 7 Reasons Why Social Media Marketing Campaigns Fail, and How to Fix them (Stuntdubl): Todd Malicoat never blogs, but when he does, he writes great posts like this suggesting that if your social media marketing campaign is failing, you may have had the wrong strategies in place.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

AUGUST 7, 2012

A couple years ago, Domino’s UK produced a campaign called “Superfans”, which provided their most loyal customers with promo codes and free offers. The Social Side of Brand Management is a post written by Tamar Weinberg. ]. The post The Social Side of Brand Management appeared first on Techipedia | Tamar Weinberg.

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

How do you know your campaign is ticking all the right boxes? The following article addresses the best practices for measuring and monitoring your marketing campaign in these three areas, and provides an easy to digest guide to some of the best tools for the job. Broad Social Media Monitoring. Like this post?

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Keep the good stuff comin’, Tamar. Reply Todd Defren February 10, 2010 at 10:18 am Great stuff, Tamar. Reply Tamar Weinberg February 10, 2010 at 10:48 am Susan, absolutely! Reply Tamar Weinberg February 10, 2010 at 11:38 am Kay, it’s not just small presses, surprisingly. Don’t argue the point.

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

AUGUST 26, 2009

In 2007, Royal Caribbean ran a campaign called Royal Champions, inviting 50 of its most vocal ardent supporters on cruises and to face-to-face meetings with company executives. Reply Tamar Weinberg September 17, 2009 at 1:21 pm Howard, you’re right, it’s not really new. Does brand evangelism work? Answers Yahoo!

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. Send free stuff.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 8, 2008

by Tamar Weinberg on July 8, 2008 Share With many individuals finding great success with social media (and as an aside, a basic understanding of search engine optimization ), they immediately consider themselves social media marketers and consultants (as well as seasoned SEOs) and offer to sell their promotional services.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Like this post?

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

MAY 1, 2012

Next time you do a campaign, also measure the end results and not only the clicks. If your conversion is low, test a campaign where you choose the max bid. You have to go in every day to start and stop your campaign. How to Make Your Facebook Ads Convert is a post written by Tamar Weinberg. ]. Pay for the right people.

Facebook 180

Facebook How To API Advertising 180