Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. Data and analytics are crucial for social media success. photo credits to www.wyzowl.com.

Social Media 156

Social Media Strategy Marketing Influencer 156

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

AUGUST 26, 2020

When Heroes of the Dorm, a collegiate-level Heroes of the Storm tournament, made its ESPN debut in 2015, the nerd jokes and sarcastic Tweets that followed were pretty much inevitable. — Tyler Batiste (@TyBatiste) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015. — Desus Nice (@desusnice) April 27, 2015.

Data 87

Data Strategy Marketing Sports 87

Bill Hartzer

MAY 8, 2016

Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016.

Analytics 60

Analytics Google Data SEO 60

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. Excerpts of forum posts about prices (top right) and leaks (bottom right) (Data from Sep.

Data 60

Data Social Media Brands Forums 60

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Did you know that Keyhole users report saving at least 5 hours every week with automated data gathering, reporting, and analysis? All of these tools provide you with metrics that show in-depth data about your Twitter audience.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

JANUARY 21, 2021

And you won’t know until you look at your data. Although there are plenty of sources to choose from, social listening data is invaluable for fine-tuning your messaging. Because listening data is: Specific and organic (straight from the mouths of your customers and competitors alike). Look at your ratings and review data.

Sentiment 135

Sentiment How To Marketing Analysis 135

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. All of these tools provide you with metrics that show in-depth data about your Twitter audience. It’s no longer news; Topsy is dead. Hardly anyone saw the end of Topsy coming, but well, it happened. So what now? The post Miss Topsy?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. In this guest post for Harvard Business Review , Anthony K. Tjan offers some tips for effective communication.

Syndication 202

Syndication Price Consultant Flickr 202

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Posted in Innovation Interactive Marketing Strategy. So what does a CDO do? I hope to see you there!

Marketing 258

Marketing Conference Fashion Mobile 258

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! 5 Book Recommendations for Nonprofit Networking and Data Nerds. Why: Looking for some good reads on data? Happy New Year!

Metrics 100

Metrics Consultant Flickr Analytics 100

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data.

Mobile 111

Mobile GPS Wireless Compete 111

Rebekah Radice

MAY 9, 2015

Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. pic.twitter.com/SJdQ9VwC3Y By @MarshaCollier h/t @adamsconsulting #InfluencerChat ✋ — Shire Hakel (@ShiCooks) May 6, 2015.

Social Media 131

Social Media How To Marketing HootSuite 131

Unmetric

APRIL 11, 2016

Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. But after seeing the fruits of their labor, we couldn’t help but do a double take.

Comparison 113

Comparison Metrics Analytics Engineering 113

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. A3) You can extract data from Google & Excel if you have to – it’s about putting it into action. Google Analytics. Platform analytics (e.g. Must make the time.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Marketing Attribution Software to the Rescue.

Software 101

Software Marketing Analytics B2B 101

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. It’s important to look at your analytics, this helps you find the best time to post. 55% of young adults (ages 18–29) used Instagram in 2015, compared with 37%.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. This is good news for users, and will take about six months to fully roll out.

Marketing 110

Marketing YouTube Overview Instagram 110

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? If you’re in the U.S., What’s the point of measurement , exactly? 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Ignite Social Media

FEBRUARY 9, 2017

The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology. User Engagement Stays Steady.

Metrics 60

Metrics Brands Facebook Sample 60

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. The conversation about the Zika virus started to gain traction in November of 2015. It is estimated that more than 1.5

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you. Check your analytics to see how often your videos are appearing in the Trending tab.

YouTube 125

YouTube Notification Video Trends 125

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Pour over demographic data and assess who’s represented on your website, emails and social content. When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We

Brands 138

Brands Authentication How To Apparel 138

ProBlogger

DECEMBER 17, 2015

Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015. A Powerful Exercise Inside Google Analytics to Set You Up for a Successful Year of Blogging. A Powerful Exercise Inside Google Analytics to Set You Up for a Successful Year of Blogging. No wonder this post resonated with many of you in 2015!

Tips 20

Tips Exercises Blogger Analytics 20

Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. By analyzing your analytics and results, you find out what your audience responds to best. Just be sure to back up your decisions with data. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015. Get Started.

Social Media 142

Social Media Meme HootSuite Influencer 142

Convince & Convert

AUGUST 24, 2015

Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics. Each week, we’ll provide you with some of the most interesting realtime data and stories. sf — Veronica Arrieta (@four_threads) August 17, 2015. SUBWAY® (@SUBWAY) August 18, 2015.

Press Release 60

Press Release Curation Report News 60

Waxing UnLyrical

MARCH 6, 2015

’s Chartered Institute of Public Relations with its State of the Profession 2015 report. If you look at the research report , you’ll see that metrics and analytical skills don’t even make the cut when it comes to hiring senior pros. This isn’t just me ranting (though I’ve done so before ).

Social Media 100

Social Media Compete Skills Consultant 100

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. In addition, media owners and broadcasters at the annual upfronts said they were committed to making the ad breaks/stacks more addressable and data rich, rather than overpowering the viewers with more ad volume. It’s all so clean … analytic … programmatic.

Advertising 113

Advertising Nielsen Buy Products 113

Socialmedia.biz

JANUARY 17, 2017

In May 2015, Facebook launched Instant Articles. In October 2015, Google’s AMP offered an easier alternative for publishers to distribute content. AMP offers businesses and publishers an overview of relevant data via its analytics tools. Photo courtesy of Pixabay via Pexels. AMP leads mobile publishing.

Mobile 60

Mobile Content Open Source Apple 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Twist Image

DECEMBER 28, 2011

Yes, I'm bullish on this platform (I have been for over a decade), and yes, these devices are not fully there yet (in terms of being ready for real prime time), but you simply can't deny what's happening here: "app analytics firm Flurry says that it saw 6.8 Data plans are starting to become more reasonable. It's about data.

Mobile 106

Mobile Microsoft Apple Data 106

Hootsuite

JUNE 27, 2022

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Insights allows you to view stats like server growth and member retention to channel-specific analytics and engagement metrics. Check out Hootsuite’s guides to social media metrics and social media analytics.

Template 98

Template Templates Eventful Hosting 98

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add. You can get Instagram data more easily than Snapchat data. We compared six key aspects of the two platforms: Users. Content types.

Instagram 111

Instagram Cost Comparison Analytics 111

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. — Twitter UK (@TwitterUK) May 2, 2016. Who Should Sponsor Leicester Next?

Social Media 99

Social Media Airlines Sports Report 99