Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Video Social Media How To Trends 125

Rebekah Radice

MAY 9, 2015

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. How to Create the Perfect Social Media Marketing Mix.

Social Media 131

Social Media How To Marketing HootSuite 131

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality? Its features?

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Data Social Media Brands Forums 60

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. You should have already heard this statistic: over 1.8

Analytics 68

Analytics Influencer Apparel Airlines 68

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? Followerwonk.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

JANUARY 21, 2021

And social media is arguably the best channel for doing exactly that. In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. And you won’t know until you look at your data. Look at your marketing analytics beyond social.

Sentiment 131

Sentiment How To Marketing Analysis 131

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros.

Social Media 100

Social Media Compete Skills Consultant 100

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Likeable

JANUARY 23, 2019

Social media is constantly changing. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. billion on social advertising this year, with $9.82 billion being spent on social video advertising. billion on social advertising this year, with $9.82

Statistics 92

Statistics Social Media Marketing Instagram 92

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Big Data is not a cure-all.

Social Media 160

Social Media Flipboard Storify Reddit 160

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. — Twitter UK (@TwitterUK) May 2, 2016. pic.twitter.com/6zG9XBN5Nj.

Social Media 99

Social Media Airlines Sports Report 99

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

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Marketing Conference Fashion Mobile 258

Waxing UnLyrical

JANUARY 5, 2015

Are you ready to #bringit in 2015? 5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. 5 Shifts to Fix Your Social Media Metrics. How to Set Up Google Analytics Goals and Score More Conversions!

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Metrics Consultant Flickr Analytics 100

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable.

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Comparison Metrics Analytics Engineering 113

Buffer Social

DECEMBER 19, 2017

We are grateful for people who share what worked (and what didn’t) for them on social media. With 2017 coming to an end, I thought it might be helpful to do a review of our social media performance and share the findings with you. Our top social media posts of the year. Let’s jump right in!

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

OCTOBER 9, 2018

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. How mainstream media and social media created fantasy hype.

Sports 81

Sports Social Media Engagement Compete 81

Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. So are the audience insights you extract from ‘social’ still siloed in your business? We live in a world of technology-inspired individualism.

ROI 60

ROI Social Media Metrics Campaign 60

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. Pour over demographic data and assess who’s represented on your website, emails and social content. Now, it’s the other way around, largely because of social media.

Brands 136

Brands Authentication How To Apparel 136

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Social Media Measurement for Pragmatists. If you’re in the U.S.,

Metrics 100

Metrics ROI Consultant Flickr 100

Razor Social

MARCH 30, 2016

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

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Attensity Crimson Hexagon Social Media Sentiment 77

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. million social media posts linked to the brand in January. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84

ROI Influencer Sentiment Tips 84

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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Social Media How To ROI Hashtag 103

Ignite Social Media

FEBRUARY 9, 2017

The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. Methodology. Sharing Drops Over Time.

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Metrics Brands Facebook Sample 60

Talkwalker SM

MAY 11, 2016

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The conversation about the Zika virus started to gain traction in November of 2015.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. 2015-2016: Satisfaction & personalization. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. billion YouTube users worldwide. Do what works for you.

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YouTube Notification Video Trends 119

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is the Discord app?

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Template Templates Eventful Hosting 99

Sprout Social

MAY 17, 2016

You put so much effort into creating great content that when something you share on social media doesn’t get a lot of clickthroughs, it can be confusing and even disheartening. When it comes to gaining traction on social media, creating high quality content is only half the battle. YagOCR1qFJ pic.twitter.com/3sHSUTEy7W.

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URL Social Media Campaign Analytics 63

Socialmedia.biz

JANUARY 17, 2017

AMP, like Facebook’s Instant Articles and Apple’s Apple News, is designed to reduce bounce rates and improve users’ social media experience. In May 2015, Facebook launched Instant Articles. In October 2015, Google’s AMP offered an easier alternative for publishers to distribute content. The wonders of AMP.

Mobile 60

Mobile Content Open Source Apple 60

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. It’s important to look at your analytics, this helps you find the best time to post. The app is one of the most popular social networks worldwide.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add.

Instagram 111

Instagram Cost Comparison Analytics 111

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. This is good news for users, and will take about six months to fully roll out.

Marketing 110

Marketing YouTube Overview Instagram 110

ProBlogger

DECEMBER 17, 2015

So far we’ve spilled the beans on everything concerning creating content , earning an income on your blog , and tips for a smashing social media strategy , and now it’s time to turn our attention to those random-but-general things that have helped thousands of you push your blogs forward this year. They never let me down.

Tips 20

Tips Exercises Blogger Analytics 20

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Four Ways to Increase Social Shares for your Website Content by Greg Miller. My Favorite 5 Analytics Dashboards – Whiteboard Friday by Ed Reese. 7 SEO Strategies You Can’t be Without in 2015 by Mackensie Smith. Social Media Marketing. Productivity.

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Products Marketing Journal Mobile 60