Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. This year, you’ll have to zoom out.

Social Media 110

Social Media Marketing Atlassian Team 110

Sprout Social

MAY 10, 2022

Thanks to social media, the goals of brand marketers are within reach. Having a social presence is a top priority. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future. What is brand marketing?

Social Media 115

Social Media Brands Marketing Meme 115

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?

Social Media 142

Social Media Meme HootSuite Influencer 142

Audiense

JULY 7, 2016

If you’re not learning from what you’re doing, and using social media data to adapt your strategy to the modern marketplace then there’s a clear risk of being left behind. They want the recipe for success, backed up with indisputable data. Data is already breaking up old laws and changing how we view our industry.

Data 97

Data Social Media Meme Activities 97

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

Video 126

Video Social Media How To Trends 126

Rebekah Radice

MAY 9, 2015

And not just online, but through video and social media ? That means social media – and online interaction – isn’t going away anytime soon. It also makes finding your perfect social media mix more important than ever. How to Create the Perfect Social Media Marketing Mix.

Social Media 131

Social Media How To Marketing HootSuite 131

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. Turn to social data to find out.

Conversation 98

Conversation Strategy Social Media Marketing 98

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. As did Gerard F. Corbett : A2.

Analytics 100

Analytics Consultant Survey Reputation 100

Audiense

NOVEMBER 22, 2017

I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense. In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. Javier Burón. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

SocMed Sean

JUNE 6, 2012

Peanut Butter & Jelly Oreos & Milk Salt & Pepper and… Social media & mobile technology It’s a great fit, right? For most people, our technology devices have become more about the data they transfer between apps, email, Facebook, Twitter, and text messaging and less about how many minutes of call-time we use.

Social Media 266

Social Media Mobile Social Networking Project 266

Ignite Social Media

JANUARY 3, 2017

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Invest in Instagram. Buy while the going is good! Utilize New Ad Offerings.

Buy 127

Buy Social Media CPM CPC 127

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality? Its features?

Data 60

Data Social Media Brands Forums 60

Oktopost

SEPTEMBER 8, 2022

When you have to justify what you are doing, most likely it means you are showing up to meetings with data that isn’t impressive. Within the first few minutes of this episode, Matt Bailey, President of SiteLogic, will have you hooked as he cautions marketers to beware of trends and be confident when it comes to working with data.

Engagement 134

Engagement Training Apple Conference 134

yMarketingMatters

DECEMBER 6, 2015

Before everyone winds down for the holidays, let’s pause for a minute to catch up on November’s social media updates, which were significant. This new update will give you the data that really matters about your audience. NOVEMBER TIP: Advertise in Social Media! This is very important.

Social Media 100

Social Media Sentiment Study Advertising 100

Ignite Social Media

MAY 19, 2021

Despite all the hoopla and money chasing the trend, I suggest that Clubhouse could be on its way to the proverbial grave in the next 12 months, especially given recent data shows that downloads have plummeted. Clubhouse reminds me of Meerkat and Periscope, two live-video streaming apps launched in 2015. It all felt very cutting-edge.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Likeable

JANUARY 23, 2019

Social media is constantly changing. To that end, we’re providing a roundup of the most important social media statistics you should know going into 2019. billion on social advertising this year, with $9.82 billion being spent on social video advertising. billion on social advertising this year, with $9.82

Statistics 92

Statistics Social Media Marketing Instagram 92

Rebekah Radice

MARCH 16, 2015

Marketing your small business on social media continues to evolve. In fact, if you’re a local or small business, you can no longer afford to avoid social media. With 97% of consumers using the Internet as a resource , building your social media presence is a critical component in your overall marketing strategy.

Small Business 132

Small Business Social Media Strategy Hashtag 132

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. Mastering Social Media Online PR digital pr training images social media strategy training videos visual content'

Content 63

Content Training Patterns Skills 63

Buffer Social

JANUARY 25, 2018

Social media is changing at a rapid pace. For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. To succeed on social media, it’s essential to stay ahead of the curve and understand the latest social media trends.

Social Media 111

Social Media Trends Report Survey 111

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. Social media advertising usage statistics.

Advertising 112

Advertising Social Media List Statistics 112

Rebekah Radice

JULY 20, 2015

Do you want to improve social media productivity? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Thank you Nicole and team!

Social Media 133

Social Media Marketing Study Activities 133

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. And, in fact, “quantitative data analysis” is one of the top 5 least desired competencies when hiring junior pros.

Social Media 100

Social Media Compete Skills Consultant 100

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.

Data 60

Data Hashtag Eventful Conference 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Big Data is not a cure-all.

Social Media 160

Social Media Flipboard Storify Reddit 160

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Location can make that data actionable.

Data 60

Data Conversation Case Study How To 60

Ignite Social Media

MARCH 2, 2017

Some brands decide to create their own brackets just as we did here at Ignite Social Media a few years back, when we used social media to predict the Final Four. Other brands used the bracket craze to create their own versions just as the MLS did when it partnered with AT&T in 2015. Bracket Posts.

Social Media 60

Social Media Brands Trends Course 60

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! SunGard was acquired by FIS in 2015.

Team 127

Team B2B Apple Banking 127

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Connect with Lynn: twitter.com/lajbiz. linkedin.com/in/lajbiz. facebook.com/lajbiz. instagram.com/lajbiz. lynnabatejohnson.com.

Brands 226

Brands Marketing Committee Consultant 226

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Other Social Media Platforms. Facebook advertising reaches 2.18 11 million in the U.K.,

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Social Media Strategies Summit

JANUARY 2, 2020

The past several years have seen huge shifts in the social media landscape and this year is sure to continue that trend. Social Media has truly grown into its maturity as a marketing channel. Social now dominates the way people communicate, shop and interact with brands. But the campaign didn’t end on social.

Campaign 165

Campaign Meme Social Media Instagram 165

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. — Twitter UK (@TwitterUK) May 2, 2016.

Social Media 99

Social Media Airlines Sports Report 99

Social Media Strategies Summit

JANUARY 22, 2021

The quick back and forth capabilities of text messaging, something hard to replicate via other channels, complemented by the technology’s scalability and data management capabilities, feels revolutionary; there’s nothing else quite like it. Screentime 2015-present. The growth of P2P texting is unsurprising. Source: Smart Insights.

Strategy 209

Strategy Marketing SMS Mobile 209

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? Followerwonk.

Hashtag 52

Hashtag Metrics Analysis Apple 52

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84