Buzz Marketing for Technology

APRIL 25, 2013

Posted in Innovation Interactive Marketing Strategy. Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Rebekah Radice

MAY 9, 2015

How to Create the Perfect Social Media Marketing Mix. Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. John Westra (@John_Westra) May 6, 2015. wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. Excerpts of forum posts about prices (top right) and leaks (bottom right) (Data from Sep.

Data 60

Data Social Media Brands Forums 60

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 84

ROI Influencer Sentiment Tips 84

Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Tjan offers some tips for effective communication.

Syndication 202

Syndication Price Consultant Flickr 202

Direct Marketing Observations

MARCH 19, 2012

Figure out Big Data- Mark it down. Big data is going to be big business. It make sense though, you have these large organizations collecting terabytes of customer data but not knowing how or what to do with it. Enter the age of Big Data and marketers finally doing something with that data. billion in 2010.

comScore 166

comScore Microblogging Posterous Marketing 166

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data.

Mobile 111

Mobile GPS Wireless Compete 111

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Be Data Informed (and Driven). UTM or tracking codes will link back to Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Unmetric

APRIL 11, 2016

Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. But after seeing the fruits of their labor, we couldn’t help but do a double take.

Comparison 113

Comparison Metrics Analytics Engineering 113

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Content Marketing. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius.

Products 60

Products Marketing Journal Mobile 60

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 And we saw platforms like Facebook Watch and IGTV fuel the rise in episodic video. billion on social advertising this year, with $9.82

Statistics 92

Statistics Social Media Marketing Instagram 92

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you.

YouTube 120

YouTube Notification Video Trends 120

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 76

Influencer Tools Marketing Klout 76

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. If you’re in the U.S., 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. In an increasingly crowded ecommerce market, this success is exceptional. Pour over demographic data and assess who’s represented on your website, emails and social content.

Brands 135

Brands Authentication How To Apparel 135

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Metrics 60

Metrics Brands Facebook Sample 60

Twist Image

MARCH 29, 2016

Does the term "digital marketing" make any sense, at this point? The "digital" part may be more useless and nebulous than it was over a decade ago, when the idea of using digital channels and production was still nascent, and a minor component of the marketing mix. It's the "digital" part that gets everyone so irritated.

Marketing 40

Marketing Startup Advertising Press Release 40

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Programmatic advertising is one of the fastest-growing areas in digital marketing. What’s not to like?

Advertising 113

Advertising Nielsen Buy Products 113

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. The conversation about the Zika virus started to gain traction in November of 2015. It is estimated that more than 1.5

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. Budgets are growing fast, and marketers are seeing strong returns. The traditional route in the past was to employ a celebrity as an influencer or spokesperson as a strategic marketing tactic.

Influencer 60

Influencer UGC Content Marketing 60

Twist Image

OCTOBER 30, 2013

Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years? Part 2 ), we''re talking about the actual infrastructure of the marketing department and what keeps it humming along. Are marketers still scared of technology? Are marketers still scared of technology?

iPad 100

iPad Wireless Marketing Telecommunications 100

Rebekah Radice

NOVEMBER 1, 2016

This means incorporating a Facebook marketing strategy is critical. 11 Facebook Principles That Will Improve Your Marketing. One of the best, if not the best ways to market your business on Facebook is to practice what you preach. Be Data Informed (and Driven). UTM or tracking codes will link back to Google Analytics.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Convince & Convert

MARCH 30, 2016

trillion , brands are looking to capture their attention and own the marketing of “Mom”. Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). Many brands stop at the data but aren’t sure what’s next. With the annual U.S.

Research 60

Research Engagement How To Sentiment 60

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. That doesn’t mean it can’t be part of your marketing strategy. Check out Hootsuite’s guides to social media metrics and social media analytics.

Template 98

Template Templates Eventful Hosting 98

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In May 2015, Facebook launched Instant Articles. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Buffer Social

AUGUST 24, 2017

Do you want analytics to measure your performance? Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. We compared six key aspects of the two platforms: Users. Content types. Discoverability.

Instagram 111

Instagram Cost Comparison Analytics 111

Twist Image

MARCH 23, 2018

At what price marketing? How much money brands have made on the public markets? What are the major marketing and communication holding companies doing? The bigger narrative seems to be focused on the value of marketing. If you are reading this, odds are that you are are involved in tech, marketing, innovation, media, etc.

Issues 51

Issues Journal Retail Reddit 51

ProBlogger

DECEMBER 17, 2015

Our Top General Blogging Tips: The Most Popular ProBlogger Posts of 2015. A Powerful Exercise Inside Google Analytics to Set You Up for a Successful Year of Blogging. A Powerful Exercise Inside Google Analytics to Set You Up for a Successful Year of Blogging. No wonder this post resonated with many of you in 2015!

Tips 20

Tips Exercises Blogger Analytics 20

Hootsuite

NOVEMBER 25, 2015

According to a McKinsey Study , marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate. For every dollar spent on influencer marketing , marketers see a $6.50 However, finding the right influencer marketing tools can be a major challenge.

Influencer 40

Influencer Tools Marketing Klout 40