Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality? Its features?

Data 60

Data Social Media Brands Forums 60

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Did you know that Keyhole users report saving at least 5 hours every week with automated data gathering, reporting, and analysis? All of these tools provide you with metrics that show in-depth data about your Twitter audience.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Unmetric

APRIL 11, 2016

Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company.

Comparison 113

Comparison Metrics Analytics Engineering 113

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. By analyzing your analytics and results, you find out what your audience responds to best. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Definitely don’t do that. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Pour over demographic data and assess who’s represented on your website, emails and social content.

Brands 136

Brands Authentication How To Apparel 136

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Marketing Attribution Software to the Rescue.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why. Is engagement down?

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Audiense

JANUARY 31, 2017

We all see campaigns proclaiming soaring engagement figures and other impressive numbers, but the truth is that these are, by themselves, meaningless. Consider too, the options the platforms offer for connecting with that audience, making it easier to track ROI right through from audience identification to campaign execution.

ROI 60

ROI Social Media Metrics Campaign 60

Audiense

SEPTEMBER 23, 2016

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. There are thousands of data points to capture, so find the ones that matter and build the picture from them.

Data 60

Data Influencer Campaign Strategy 60

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. You’ll see interesting data such as age, income, location, and profession of followers. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns.

Influencer 76

Influencer Tools Marketing Klout 76

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! My Favorite 5 Analytics Dashboards – Whiteboard Friday by Ed Reese. 7 SEO Strategies You Can’t be Without in 2015 by Mackensie Smith. How To Integrate Social and CRM Data to Improve Your Twitter and Facebook Ads by Nathan Mendenhall. Content Marketing.

Products 60

Products Marketing Journal Mobile 60

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

JULY 20, 2015

Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Posted by Better Homes and Gardens on Sunday, July 19, 2015. Use a tool like DataHero to regularly pull together important consumer data.

Social Media 133

Social Media Marketing Study Activities 133

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. This is done through watching trends in your analytics and split testing. highlight to tweet).

Types 60

Types Strategy Content Trends 60

Twist Image

AUGUST 27, 2016

Still, the data does not lie. That is data. The United States' GDP was estimated to be just under $18 trillion as of Q2 2015. The other two (and very important factors) that are driving this year's growth were the Olympics and the Presidential campaign. Advertising growth is about to hit a record high. That is fact-based.

Advertising 40

Advertising Startup Analytics Sentiment 40

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Social Analytics.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Data doesn’t lie.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Big Data / Measurement Big Data and its use in real world scenarios: Google has been able to capture search data and accurately predict the flu season over the last six years.

Social Media 160

Social Media Flipboard Storify Reddit 160

Sprout Social

OCTOBER 6, 2022

For example, in 2015 one million views was considered viral, according to Animoto. Use data to find out which of your platforms have the most active and engaged audience. Using a tool like Sprout Social’s reporting and analytics makes it easy to see data from all of your platforms side-by-side. Be consistent.

Video 125

Video Social Media How To Trends 125

ProBlogger

AUGUST 30, 2015

Blogging Basics: Google Analytics. You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Set up a time to check Google Analytics each month.

Training 20

Training Eventful Tips Analytics 20

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. MadePossibleMonday content resulted in more than two million organic impressions and made up nearly 10% of all shared content from the organdonor.gov Facebook page in 2015.

UGC 60

UGC Sentiment Exercises Issues 60

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. You’ll see interesting data such as age, income, location, and profession of followers. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns.

Influencer 40

Influencer Tools Marketing Klout 40

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Consider framing your strategies this year using those data as your foundation. How important are those spending “buckets” to the overall success of your campaign (or profitability of your business)? What are the trends?

Statistics 100

Statistics Organization Consultant Groups 100

Sprout Social

MAY 17, 2016

They’re especially handy when you’re working with complex URLs that have parameters and campaign drivers, like this one: Could you image pasting that link into a Tweet? — Beats By Dre (@beatsbydre) April 4, 2015. Bitty offers users basic link analytics, enabling you to measure and track the performance of your links.

URL 63

URL Social Media Campaign Analytics 63

Talkwalker SM

APRIL 5, 2016

Here at Talkwalker, we understand the importance of a brand’s visual representation online and on social as we see the daily growth of engagement rates with our social media analytics tool. Starbucks customers across the country were asked to doodle on their cups and submit pictures as entries for a ‘White Cup’ contest in 2015.

Influencer 60

Influencer UGC Content Marketing 60

Twist Image

NOVEMBER 1, 2016

Our little agency, Twist Image, became Mirum well over a year ago (end of January 2015). We are still focused on helping businesses to transform their marketing and communications, and it is great to see so many new opportunities in the space of marketing automation, data, platform development and campaigns. web analytics.

URL 40

URL Data Travel Eventful 40

Convince & Convert

MAY 4, 2015

The goal of any marketing campaign is to make your messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. Smart, well-researched personas and their resulting campaigns will spark interest from more of the right people.”. A Few Campaigns That Push Psychological Buttons. wg0yLBRnKz.

Conversation 60

Conversation Campaign Patterns Influencer 60

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Data doesn’t lie.

Facebook 60

Facebook Marketing Atlassian Analytics 60

agora pulse

OCTOBER 8, 2019

LinkedIn data also indicates socially engaged companies are 58% more likely to attract top talent, with the average organization tripling its number of job applications under an employee advocacy program. Never force employees to pose or do something unnatural for the benefit of your social media campaigns.

Social Media 84

Social Media Guidelines Hashtag Training 84

Sprout Social

APRIL 17, 2017

One study showed 39% of businesses don’t measure their social media ROI due to a lack of analytics, resources or expertise. Hashtags make tracking campaigns much easier, and gives you more accurate results. In 2015, Google started to include Tweets in its search results. Hashtag Analytics Tools. Sprout Social.

Hashtag 109

Hashtag Analytics Fashion Campaign 109

Sprout Social

JUNE 7, 2016

Likes replaced Favorites in 2015, and use a heart instead of a star icon. The data displayed on your dashboard can help you optimize your performance and inform ongoing content strategy for both paid and organic Tweets. Get started by visiting Twitter’s native analytics site and logging in with your Twitter username and password.

Metrics 40

Metrics Twitter Comparison Report 40

Sprout Social

AUGUST 2, 2016

Hashtag analytics gives you insights into what’s resonating with customers or what’s falling flat. Having the extra data could make all the difference. A photo posted by Petco (@petco) on Aug 3, 2015 at 9:02am PDT. This is why so many brands do social media campaigns on Twitter. PetFoodMatters (Photo by @winston_ny).

Hashtag 40

Hashtag How To Nielsen Social Networking 40