Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. Data and analytics are crucial for social media success. photo credits to www.wyzowl.com.

Social Media 156

Social Media Strategy Marketing Influencer 156

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

Sentiment 135

Sentiment How To Marketing Analysis 135

Laurel Papworth

JUNE 21, 2015

Covering Facebook, Twitter, blogs, social media strategy writing for clients, step by step campaigns, measurement and analytics, and dealing with trolls and negative criticism on Facebook and other social media sites? August 3rd-5th 2015. Look no further! Earlybird ends beginning of July. So don’t be mad if you miss out.

Course 40

Course Social Media Class iPad 40

Keyhole.co

AUGUST 4, 2023

If you’re running campaigns–paid advertising, influencer marketing, among others—you want to know how many potential customers interact with different types of content. Additionally, you can also use a PR services agency to help you improve your campaign and brand’s reach on social media. Here are things you need to know: 1.

Social Media 52

Social Media How To Analytics Metrics 52

Rebekah Radice

JUNE 12, 2015

When you don’t pair tactics with strategy — regardless the type of campaign or goal — failure is imminent. link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. How can you use Pinterest analytics to better understand your target audience? Beki Winchel (@bekiweki) June 11, 2015.

Strategy 131

Strategy Tips Marketing Storify 131

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. By analyzing your analytics and results, you find out what your audience responds to best. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Definitely don’t do that. Get creative!

Social Media 142

Social Media Meme HootSuite Influencer 142

Unmetric

APRIL 11, 2016

Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It’s against this backdrop that all of us at Unmetric would like to say congratulations to another social media analytics company. But after seeing the fruits of their labor, we couldn’t help but do a double take.

Comparison 113

Comparison Metrics Analytics Engineering 113

Oktopost

MAY 23, 2022

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. External Data.

B2B 88

B2B Marketing Paid Search Buy 88

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Pixlee

NOVEMBER 17, 2016

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

Campaign 40

Campaign Instagram Brands Delicious 40

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Are you seeking a diverse set of opinions before launching new campaigns, messaging or creative?

Brands 137

Brands Authentication How To Apparel 137

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. between December 28, 2015 and January 25, 2016.

ROI 84

ROI Influencer Sentiment Tips 84

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). Are parents mostly concerned about the price of the product?

Data 60

Data Social Media Brands Forums 60

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. For instance, take their back-to-school campaign launched in 2017.

Brands 96

Brands Facebook Campaign Sports 96

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. You don’t need to spend any money on producing images or video; the graphics are already there, and all you have to do is to come up with a great idea on how you can use these images as part of your campaign.

Meme 52

Meme Engagement Strategy Wikipedia 52

Convince & Convert

DECEMBER 23, 2014

But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. Julie emphasizes the increased importance of following and truly understanding analytics. Read on for the full highlights: [link].

Social Media 149

Social Media Strategy Apple Analytics 149

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% of internet users viewed a minimum of one video on the internet in the course of a month in 2015. Honesty plays a pivotal role in the story of your video marketing campaign.

Video 111

Video Tips Marketing Film 111

Unmetric

SEPTEMBER 10, 2019

Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. PlayStation has run several campaigns in the past that have won them tons of engagement. Marc Jacobs’ social media campaigns are highly innovative and engaging. CHANELHolidays , a summer retrospective.

Brands 123

Brands Twitter Fashion Ensembli 123

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. For instance, take their back-to-school campaign launched in 2017.

Brands 72

Brands Facebook Campaign Sports 72

Oktopost

APRIL 22, 2019

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101

Software Marketing Analytics B2B 101

yMarketingMatters

OCTOBER 18, 2015

In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. This was unheard of just a few years back as YouTube had massive market share of online videos, but 2015 looks to be the year that Facebook changes that. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. According to metrics gleaned from the MENA-region Arabic sites during Ramadan in 2015, high numbers of sessions occurred at midnight, when many Ramadan celebrants were having sohor (late dinner). They also need cultural fluency. during Ramadan.

Marketing 100

Marketing Metadata Retail Airlines 100

Hootsuite

NOVEMBER 25, 2015

You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. You can also retarget customers that have expressed interest in your campaign. TIME: 11 a.m.

Influencer 76

Influencer Tools Marketing Klout 76

agora pulse

MARCH 8, 2017

The audience tracking pixel tracked user behavior so you could utilize retargeting campaigns. Facebook released the new version of the tracking pixel at the very end of 2015, but they only made the change to the new pixel mandatory as of February 15, 2017. The conversion pixel tracked user behavior after they click on your ad.

Conversation 127

Conversation Facebook WordPress Eventful 127

Rebekah Radice

AUGUST 19, 2015

Consistently analyze your analytics to assess what content resonates best. A photo posted by Instagram Expert is #Sue (@theinstagramexpert) on Aug 5, 2015 at 9:55am PDT. A photo posted by nike (@nike) on Jul 20, 2015 at 9:20am PDT. Create an Integrated Social Media Campaign. Do pictures, videos or links perform better?

Social Media 113

Social Media How To Hashtag Real Estate 113

Kikolani

MARCH 6, 2015

Fetching Friday is back for week ten of 2015! My Favorite 5 Analytics Dashboards – Whiteboard Friday by Ed Reese. 7 SEO Strategies You Can’t be Without in 2015 by Mackensie Smith. Drip Marketing: 17 Ways You Can Improve Your Drip Campaigns by Robin Geuens. Without further ado, here are the top posts this week!

Products 60

Products Marketing Journal Mobile 60

The Realtime Report

MARCH 2, 2017

In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. The average live webinar viewing time has also steadily risen from 38 minutes in 2010 to nearly 56 minutes in 2015. Gathering metrics and analytics. Attract the right audience.

Conversation 70

Conversation How To Software Analytics 70

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. Automation is an important way to reduce the amount of time it takes to create a great content marketing campaign without sacrificing any of its quality.

Tools 60

Tools Content Marketing ROI 60

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% of internet users viewed a minimum of one video on the internet in the course of a month in 2015. Honesty plays a pivotal role in the story of your video marketing campaign.

Video 60

Video Tips Marketing Film 60

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Your KakaoTalk marketing campaign might extend far beyond South Korea. With BizBoard, you can create highly targeted ad campaigns using Kakao Sync. Chart via Statista. How can you use KakaoTalk for business?

Mobile 83

Mobile FAQ HootSuite Retail 83

Talkwalker SM

MARCH 29, 2016

Using Talkwalker’s social media analytics , we looked at a year’s worth of social messaging to determine what works best on Twitter and Facebook to get netizens to hit the share button. Find social intelligence insights for your campaign, company or brand with a free Talkwalker demo.

Social Media 60

Social Media Analytics Twitter Publishing 60

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. And by watching analytics, we can measure just how good those informed guesses are. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. This is done through watching trends in your analytics and split testing. highlight to tweet).

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Types Strategy Content Trends 60