Social Media Strategies Summit

JANUARY 22, 2021

It’s a trend that caught fire when the Bernie Sanders campaign partnered up with peer to peer texting platform Hustle in 2016 to reach volunteers, with remarkable success. Screentime 2015-present. Check out how simple their text is: Temple University P2P Texting Campaign. The growth of P2P texting is unsurprising.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

JANUARY 22, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. And in an age where 70% of consumers indicate that it’s important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. million in 2019.

Campaign 47

Campaign Hashtag Sentiment Overview 47

Convince & Convert

JANUARY 29, 2015

According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign.

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Campaign Case Study Film Training 60

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. They analyzed their audience’s content consumption patterns and used this data to create videos that they knew would get a good reception. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%.

Content 63

Content Training Patterns Skills 63

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Fret not, here’s the how-to on creating a kickass social media campaign. Change the time-frame to August 1 – September 30 th 2015. Log on to your Discover homepage.

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Campaign How To Retail Template 60

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of social data is massive, and marketers need a way to mine that data. Location data is powerful, and you can use it to enhance your marketing strategies.

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Data Conversation Case Study How To 60

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. 2015 – March 2016). 10 –March 10, 2016). Its quality? Its features?

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Data Social Media Brands Forums 60

Sprout Social

JANUARY 21, 2021

In this guide, we’ll highlight how to use social listening for marketing messaging to make sure your campaigns resonate in 2021 and beyond. Rolling out the same campaigns and promotions with identical marketing messages is lazy at best. Uncover new opportunities to optimize your marketing campaigns.

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Sentiment How To Marketing Analysis 129

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.

Data 60

Data Hashtag Eventful Conference 60

Ignite Social Media

MAY 26, 2022

According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. Data and analytics are crucial for social media success. photo credits to www.wyzowl.com.

Social Media 160

Social Media Strategy Marketing Influencer 160

Sprout Social

MAY 10, 2022

In August, Planters continued the campaign by Tweeting about Peanut Jr.’s Spotify listeners have shared their personalized, data-driven playlists for the past few years. Although the campaign launched in 2015, the brand changed the 2020 campaign approach slightly. Peanut (@MrPeanut) January 22, 2020. s birthday.

Social Media 113

Social Media Brands Marketing Meme 113

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Did you know that Keyhole users report saving at least 5 hours every week with automated data gathering, reporting, and analysis? All of these tools provide you with metrics that show in-depth data about your Twitter audience.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Video Commerce Data. Why Video Should Be King of Your Campaigns. times more likely to buy.

Campaign 40

Campaign Video Retail Statistics 40

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In effort to visualize the unseen we decided to analyse a sample of 115,000 users who published content containing relevant keywords or trending hashtags related to Cyber Monday in 2015 and then in 2016. Age Demographics.

Sample 79

Sample Samples Discount Influencer 79

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. If you have data on which emojis consumers tend to use when talking about your brand, even better.

Tips 122

Tips Marketing Press Release Influencer 122

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. For example, when a certain tweet keeps getting a significant number of retweets, you know your audience have a strong affinity for that kind of content and you’re able to create campaigns around it. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

NOVEMBER 19, 2018

Whether holiday social media campaigns offer limited-time deals or tap into people’s holiday decorating aspirations, social is claiming more of a stake in shoppers’ routines each year. The Sprout data science team projects retailers can expect on average 32% more social messages per day this holiday season than they did in 2017.

Retail 108

Retail Sentiment Project Instagram 108

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall.

Marketing 258

Marketing Conference Fashion Mobile 258

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. Just be sure to back up your decisions with data. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media HootSuite Meme Influencer 142

Sprout Social

SEPTEMBER 21, 2020

Campaign Analysis. In addition to the imagery itself, the campaign also includes a strategy for amplifying these stories of joy (and the Black creative voices behind them) through brand and editorial partnerships, including Refinery 29’s Unbothered and Black Women Photographers.

Issues 131

Issues Survey Campaign Authentication 131

Talkwalker SM

FEBRUARY 8, 2016

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84

ROI Influencer Sentiment Tips 84

Ignite Social Media

JANUARY 3, 2017

The last quarter of 2015 for paid social buying proved what is typical for most traditional buying, this quarter is the most expensive. This time frame might be a necessity for some but if not, avoid running your campaigns around this growingly expensive time period by moving into the summer months or the first quarter of 2017.

Buy 129

Buy Social Media CPM CPC 129

Sprout Social

OCTOBER 14, 2021

When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. These connections can’t be bought or earned with one-and-done campaigns. Pour over demographic data and assess who’s represented on your website, emails and social content.

Brands 135

Brands Authentication How To Apparel 135

Audiense

MAY 17, 2016

In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own , a British based beauty brand to celebrate nail art. We spoke to Truffle Social’s CEO Ellie Hernaman and Head of Strategy, Kat Scoble to get an idea of how they planned the campaign and tapped into the huge nail art fan base on Twitter and Instagram.

Instagram 84

Instagram Campaign Hashtag Blogger 84

Unmetric

APRIL 11, 2016

Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction.

Comparison 113

Comparison Metrics Analytics Engineering 113

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A Compelling Campaign. campaign on Instagram. campaign—in a good way. How did they do it?

Instagram 60

Instagram Brands How To Campaign 60

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. It will do this on a department-level basis in all stores by spring 2015. Telecoms: 30%.

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Team Questions Retail Marketing 124

Convince & Convert

DECEMBER 12, 2014

The Live Who You Are campaign, integrated across several social media platforms , is another example of how Corcoran’s social messages are much more than property listings. Jake Sorofman shares some highlights from the Gartner 2015 Marketing Spending Survey on the Gartner blog. ” Really listen to your audience and gather data.

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Tumblr Real Estate How To Survey 136

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. If you’re seeking to break away from the noise of competing campaigns, emojis give you the opportunity to engage with audiences on a deeper level. If you have data on which emojis consumers tend to use when talking about your brand, even better.

Tips 60

Tips Marketing Press Release Influencer 60

Waxing UnLyrical

MARCH 30, 2015

6 Buzz Phrases Marketers Should Take Seriously in 2015. I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. 5 Clever Social Media Marketing Campaigns that Went Viral. Here are some ideas on “buzz marketing” (I know, I know).

Marketing 100

Marketing Startup Consultant Flickr 100

Talkwalker SM

MAY 26, 2016

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). more sales), jewelry (2.4x ), footwear (1.7x ) and beauty products (1.6x) (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Waxing UnLyrical

MARCH 13, 2015

.” Here’s some of what we talked about: On how they first got interested in PR measurement: A1: I’m a stat geek, so when I first saw @GoogleAnalytics and its rich data, I started playing PR “Money Ball.” Let’s you play a better campaign. ” #measurepr. In 90s often heard “PR isn’t measurable!”

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Consultant Flickr Metrics Travel 100

Convince & Convert

FEBRUARY 12, 2015

On the other hand, we don’t always do a very good job at understanding the numbers our work produces , which means data may be driving us to the wrong conclusions. However, when we asked channel marketers the same question in our 2015 State of Marketing report , we got very different answers. Mobile marketers said their No.

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Metrics Marketing ROI Mobile 60

Sprout Social

APRIL 19, 2022

How social data can fuel your conversational marketing strategy. Turn to social data to find out. It’s also crucial to gather data about customers on an individual basis. Use this data to create more conversational experiences at scale. Adidas first launched their WhatsApp marketing strategy back in 2015.

Conversation 96

Conversation Strategy Social Media Marketing 96

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why. Is engagement down?

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Crimson Hexagon How To Focus Group Data 60