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Results From Traffic Campaigns?

Jon Loomer

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. His traffic campaign actually generated a high number of purchases and an amazing ROAS. Nope, his results were supported by third-party tracking software and real-world data. Lots of quick abandons.

Campaign 140
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. When you think about it, there’s a natural synergy between Bourgeois and the underlying theme of the campaign, which is all about exploration and discovery. It challenged teenagers to test their attention spans.

Campaign 304
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Schedule Individual Ads for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. Advantage+ Shopping Campaigns have the primary scheduling in the ad set, too. Although, you could argue it’s technically in the campaign since the campaign and ad set creation is done in one step. How Would That Work?

Campaign 177
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Create an Advantage+ Shopping Campaign

Jon Loomer

If you’re an e-commerce brand that utilizes Meta ads to promote your products, you’ve either experimented with or heard about Advantage+ Shopping campaigns. Let’s create an Advantage+ Shopping campaign… What Are Advantage+ Shopping Campaigns? They streamline the process of setting up your campaign.

Campaign 173
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Does Gen Z Use Facebook? October 2023 Data

Ignite Social Media

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. Looking at data from Spring 2021–Spring 2023, it’s evident that TikTok emerges as the favored social media platform among US teens, closely followed by Snapchat and Instagram. million users. Gen Z closely follows with 65.8

Data 154
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The power of data within the campaign lifecycle

Audiense

For many professionals and industry leaders, creative data will be leading the next creative revolution, allowing brands to increase retention and take advantage of new opportunities faster.

Data 78
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Facebook Launches Next Stage of Campaign Against Apple's Upcoming Data Tracking Changes

Social Media Today

Facebook has re-upped its push against Apple's coming changes to in-app data tracking, which will make all data gathering opt-in.

Apple 215