Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. All of these tools provide you with metrics that show in-depth data about your Twitter audience.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 88

B2B Marketing Paid Search Buy 88

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. Excerpts of forum posts about prices (top right) and leaks (bottom right) (Data from Sep.

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Data Social Media Brands Forums 60

Sprout Social

JANUARY 21, 2021

And you won’t know until you look at your data. Although there are plenty of sources to choose from, social listening data is invaluable for fine-tuning your messaging. Because listening data is: Specific and organic (straight from the mouths of your customers and competitors alike). Look at your ratings and review data.

Sentiment 131

Sentiment How To Marketing Analysis 131

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

MAY 9, 2015

And how do you capture audience attention to improve awareness, engagement and interaction? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric.

Comparison 113

Comparison Metrics Analytics Engineering 113

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data.

Mobile 111

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Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you. Engagement: Videos that have had the most engagement as related to the search query.

YouTube 119

YouTube Notification Video Trends 119

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Ignite Social Media

FEBRUARY 9, 2017

Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team! User Engagement Stays Steady.

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Metrics Brands Facebook Sample 60

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. This is good news for users, and will take about six months to fully roll out.

Marketing 110

Marketing YouTube Overview Instagram 110

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. What Social Media Analytics Can’t Tell You About Your Customers. If you’re in the U.S.,

Metrics 100

Metrics ROI Consultant Flickr 100

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Step 4: Engage! By analyzing your analytics and results, you find out what your audience responds to best. At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Be the class clown.

Social Media 142

Social Media Meme HootSuite Influencer 142

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. The post with the most engagements comes from Instagram’s official account. The conversation about the Zika virus started to gain traction in November of 2015.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Talkwalker SM

FEBRUARY 8, 2016

million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

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ROI Influencer Sentiment Tips 84

Buffer Social

AUGUST 24, 2017

Engagement rates. Is your target audience more engaged on Instagram or Snapchat? Do you want analytics to measure your performance? Since the decision, we’ve grown our Instagram account by more than 20,000 followers and increased engagement by nearly 300%. Engagement. Engagement level. Content types.

Instagram 111

Instagram Cost Comparison Analytics 111

Hootsuite

JUNE 27, 2022

But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. Check out Hootsuite’s guides to social media metrics and social media analytics. How did Discord get started?

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Template Templates Eventful Hosting 99

The Realtime Report

NOVEMBER 26, 2019

Dan Draper, “Mad Men,” Lionsgate, 2007-2015. They stressed that they were strongly committed to multiplatform (linear and OTT) entertainment and delivering huge viewer reach and engagement. It’s all so clean … analytic … programmatic. It wasn’t a lie, it was ineptitude with insufficient cover.”

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Advertising Nielsen Buy Products 113

Convince & Convert

AUGUST 24, 2015

Editor’s Note: We are thrilled to announce our new partnership with Zignal Labs , a leader in realtime media insights and analytics. Each week, we’ll provide you with some of the most interesting realtime data and stories. sf — Veronica Arrieta (@four_threads) August 17, 2015. SUBWAY® (@SUBWAY) August 18, 2015.

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Press Release Curation Report News 60

Sprout Social

AUGUST 30, 2016

Gaining the trust, engagement and attention of Instagram users is no a walk in the park either. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. You Build Trust.

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Instagram Brands Collaboration Hashtag 70

Convince & Convert

OCTOBER 2, 2015

Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Is engagement down? Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. Are sales dropping? Find out why.

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Crimson Hexagon How To Focus Group Data 60

Sprout Social

OCTOBER 6, 2022

That said, understanding some of the common elements of viral videos can make your content more discoverable and engaging, increasing your chances of going viral. For example, in 2015 one million views was considered viral, according to Animoto. Engage your viewers’ emotions. And what “viral” means has changed over time.

Video 125

Video Social Media How To Trends 125

Audiense

MAY 10, 2016

What can the social media data tell us about those who have followed the club this season? With sports stars commanding large followings, we need to look further into the data to identify some of the brands that this community is actively following. — Twitter UK (@TwitterUK) May 2, 2016. Who Should Sponsor Leicester Next?

Social Media 99

Social Media Airlines Sports Report 99

Audiense

JANUARY 31, 2017

We all see campaigns proclaiming soaring engagement figures and other impressive numbers, but the truth is that these are, by themselves, meaningless. You’re not alone if so; Forrester estimates that in 2015 only 51% of data and analytics decision-makers had unencumbered access to insights, rising to 56% in 2016 and perhaps 66% in 2017.

ROI 60

ROI Social Media Metrics Campaign 60

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. An analysis of Cathay Pacific’s #LifeWellTravelled hahstag using Talkwalker’s social media analytics. Download our How-To guide “How to Engage With Customers at Every Step.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Hootsuite

NOVEMBER 25, 2015

You’ll see interesting data such as age, income, location, and profession of followers. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. Riffle Twitter Insights : Understand the influence of people who engage with your Tweets. DATE: Wednesday, December 2, 2015. TIME: 11 a.m.

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Influencer Tools Marketing Klout 76

Twist Image

MARCH 29, 2016

In May 2015, Chobani CMO Peter McGuinness told Digiday , 'The more you outsource, the less of a creative culture you have.' To help their clients compete in today's global and digital marketplace, agencies need to rethink traditional models of engagement and execution. engagement. engagement. advertising services.

Marketing 40

Marketing Startup Advertising Press Release 40

Buffer Social

DECEMBER 19, 2017

We think social media is becoming more for engagement and brand building than referral traffic and revenue. So a top social media post to us is one that generates the most reach and engagement. These social media posts are ordered according to their reach rather than engagement as it’s easier to get that data.

Social Media 108

Social Media Study LinkedIn Instagram 108

Rebekah Radice

JULY 20, 2015

Posted by Better Homes and Gardens on Sunday, July 19, 2015. Use a tool like DataHero to regularly pull together important consumer data. From social media to Google Analytics, email marketing and customer management, DataHero can help you make sense of how, when and why customers interact with your company and your content.

Social Media 133

Social Media Marketing Study Activities 133

Social Media Marketing

APRIL 3, 2013

Google and Facebook still lead in digital display earnings, but according to a recent report, Twitter revenues will surpass AOL in 2014 and Microsoft by 2015. Big Data / Measurement Big Data and its use in real world scenarios: Google has been able to capture search data and accurately predict the flu season over the last six years.

Social Media 160

Social Media Flipboard Storify Reddit 160

Rebekah Radice

NOVEMBER 1, 2016

Be Data Informed (and Driven). The key is using those data points to inform your team and make constant improvements. You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Data doesn’t lie.

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Facebook Marketing Atlassian Analytics 116

Audiense

SEPTEMBER 23, 2016

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. There are thousands of data points to capture, so find the ones that matter and build the picture from them.

Data 60

Data Influencer Campaign Strategy 60

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. What day of the week will your readers engage most with your content? When you find times that get consistent rises in engagement, hold onto them. Post Timing.

Types 60

Types Strategy Content Trends 60

Sprout Social

JULY 11, 2016

By now most businesses understand the benefits of social media and using a platform like Instagram to gain better insights into analytics. Data from eMarketer discovered less than 33% of companies with 100 or more employees used Instagram for marketing purposes in 2015. But many experts believe that number is only going to grow.

Instagram 40

Instagram How To ROI Organization 40

Sprout Social

OCTOBER 9, 2018

With the surge in social media engagement came a surge in fantasy sports. Let’s take a look at how a few of the top-rated fan sites are using social media to engage with fans and prospects. One of the best ways to increase social media engagement is to ask a question. million people were playing in fantasy leagues.

Sports 81

Sports Social Media Engagement Compete 81

Talkwalker SM

APRIL 26, 2016

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. This holiday offered an opportunity to reach and interact with a broader audience who was already engaged around the donation topic.

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UGC Sentiment Exercises Issues 60