Social Media Strategies Summit

JANUARY 22, 2021

P2P texting allows organizations to send one-to-one text messages at scale – for voter feedback, fundraising campaigns, or event attendance, for example – and then employ volunteers, text bankers, or a team of staff to engage in individual, personalized conversations with those that respond. Screentime 2015-present.

Strategy 209

Strategy Marketing SMS Mobile 209

Proactive Report

DECEMBER 22, 2014

As the year draws to a close we’re all thinking about 2015. Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. How much of your content plan is visual? Adding a photo to your to tweets can boost re-tweets by 35%.

Content 63

Content Training Patterns Skills 63

Jon Loomer

OCTOBER 11, 2023

Target your page followers, anyone who engaged with your page or posts, people on your email list, or anyone who visited your website. While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after. Warm Targeting. This was a go-to targeting strategy. Hot Targeting.

How To 193

How To Groups Groups Campaign 193

Convince & Convert

APRIL 3, 2015

We saw this proven again and again at Super Bowl XLIX , the first rounds of the 2015 NCAA March Madness Tournament , and even last week at Social Media Marketing World 2015 —the world’s largest social media marketing conference—where 31% of the social posts did not include the event hashtag.

Data 60

Data Hashtag Eventful Conference 60

Buffer Social

OCTOBER 17, 2017

Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement.

List 190

List Facebook Feed Feedly 190

Ignite Social Media

MAY 26, 2022

However, this generally isn’t the route to long-term engagement. According to a study by Wyzowl’s State of Video Marketing Survey, 92% of marketers continue to value video as an integral part of their marketing strategy, up from 78% in 2015. Pay Attention to Data and Analytics. photo credits to www.wyzowl.com.

Social Media 156

Social Media Strategy Marketing Influencer 156

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. About our panel. Aleya Harris is the founder and owner of Flourish Marketing.

Brands 226

Brands Marketing Committee Consultant 226

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand.

Strategy 148

Strategy Social Media Marketing Consultant 148

Webbiquity SMM

AUGUST 24, 2021

Total monthly active users increased 77% from 2015 to 2020. Post engagement rate declines as the number of Facebook followers a company has increases. Business pages with fewer than 10,000 fans have more than five times the engagement rate of pages with more than 100,000 fans. Facebook advertising reaches 2.18

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Convince & Convert

MARCH 30, 2016

Many moms, however, feel pigeonholed by brands and that most marketing towards them is patronizing, according to FanFinder survey (March 2015). If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take.

Research 60

Research Engagement How To Sentiment 60

Rebekah Radice

MAY 9, 2015

And how do you capture audience attention to improve awareness, engagement and interaction? Marsha Collier (@MarshaCollier) May 6, 2015. By 2020, only 15% of sales interactions will be outside of social, mobile, and video #influencerchat pic.twitter.com/2RnapMtVHr — Vala Afshar (@ValaAfshar) May 6, 2015. wn4tl4g18e.

Social Media 131

Social Media How To Marketing HootSuite 131

Devumi

FEBRUARY 20, 2015

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. We’ll call it show AND tell!

Activities 60

Activities Engagement Twitter How To 60

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. All of these tools provide you with metrics that show in-depth data about your Twitter audience.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Talkwalker SM

MARCH 17, 2016

However, the applications of data from social networks go far beyond campaign measurement. The V irality M ap shows how the article which received the most engagement on the topic spread across social media and online (Data from Feb. Excerpts of forum posts about prices (top right) and leaks (bottom right) (Data from Sep.

Data 60

Data Social Media Brands Forums 60

Social Media Marketing

JANUARY 11, 2020

From the data recorded from 2015, the International telecommunication union (ITU) has stated that nearly 43% of the world population uses the internet. And from the latest data recorded in 2018, the percentage has gradually increased to 55.1% stated by internet world stats. It should instantly open to respond to visitors' click.

Telecommunications 100

Telecommunications Startup SEO ROI 100

Buffer Social

MARCH 18, 2019

The Art of Copywriting: How to Write Better Captions that Get Engagement. One of the first steps in relating to our audience on a deeper level and increasing engagement on social media is simply writing better captions. First and foremost, it’s the more often than not, simpler, shorter captions will generate the most engagement.

Engagement 76

Engagement How To Overview Social Media 76

Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent data? According to McKinsey , data-driven marketing is the new normal – which is no surprise. What is Intent Data?

B2B 91

B2B Marketing Paid Search Buy 91

Talkwalker SM

MAY 11, 2016

In 2015, the spread of the disease started to reach pandemic levels in South and Central America and reports emerged of pregnant women passing the virus on to babies. The post with the most engagements comes from Instagram’s official account. The conversation about the Zika virus started to gain traction in November of 2015.

Pharmaceuticals 60

Pharmaceuticals Data Travel Social Media 60

Social Media Strategies Summit

JANUARY 2, 2020

The result was a campaign that played into the Super Bowl hype, but still engaged consumers where they spend most of their time: on social media. Before the VMAs started this year, social engagement with content related to the show was up 129% over 2018. But the campaign didn’t end on social.

Campaign 165

Campaign Meme Social Media Instagram 165

Sprout Social

FEBRUARY 16, 2023

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. This ongoing consumer engagement allows brands to build connections and create fans at scale. Brands need to engage in that dialogue to effectively provide service to their customers.” What does that preparation entail exactly?

Social Media 110

Social Media Marketing Atlassian Team 110

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. All of these tools provide you with metrics that show in-depth data about your Twitter audience.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Sprout Social

MAY 10, 2022

Some common tactics in a brand marketing strategy include: Creating brand engagement on social media. Essentially, brand marketing tells the story of a brand’s products or services through purposeful engagement. Spotify listeners have shared their personalized, data-driven playlists for the past few years. Neutrogena.

Social Media 115

Social Media Brands Marketing Meme 115

Ignite Social Media

FEBRUARY 9, 2017

Facebook made adjustments in an effort to curb the volume of content that members could see and focus on engaging content. We took a sample of 18,538 posts, across 30 brand pages in multiple industries from January 1st, 2015 to December 31st, 2016. User Engagement Stays Steady. Organic Reach Shows Signs of Improvement.

Metrics 60

Metrics Brands Facebook Sample 60

Sprout Social

JANUARY 21, 2021

And you won’t know until you look at your data. Although there are plenty of sources to choose from, social listening data is invaluable for fine-tuning your messaging. Because listening data is: Specific and organic (straight from the mouths of your customers and competitors alike). Look at your ratings and review data.

Sentiment 132

Sentiment How To Marketing Analysis 132

Social Media Strategies Summit

FEBRUARY 27, 2020

This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell. According to data from Pew Research , messaging apps dominated social networks in 2019. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement. Use a list.

Video 111

Video Engagement Facebook Mobile 111

Sprout Social

NOVEMBER 19, 2018

Data also shows the socially-engaged retail season begins ramping up as early as Q3, when back-to-school shopping swings into high gear, with an average of 2,005 messages per day. The Sprout data science team projects retailers can expect on average 32% more social messages per day this holiday season than they did in 2017.

Retail 109

Retail Sentiment Project Instagram 109

The Realtime Report

NOVEMBER 1, 2017

By 2015, these figures had virtually reversed, with the number of companies deploying app strategies rising to 52 percent and the number avoiding app development shrinking to 11 percent. The number of American adults who own a cell phone grew from 62 percent to 95 percent between 2002 and 2016, according to Pew Research Center data.

Mobile 111

Mobile GPS Wireless Compete 111

SocMed Sean

JUNE 6, 2012

For most people, our technology devices have become more about the data they transfer between apps, email, Facebook, Twitter, and text messaging and less about how many minutes of call-time we use. And this trend toward using our phones to engage in social networking doesn’t appear to be slowing down.

Social Media 266

Social Media Mobile Social Networking Project 266

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. If you have data on which emojis consumers tend to use when talking about your brand, even better. What Emojis Mean for Marketers.

Tips 122

Tips Marketing Press Release Influencer 122

Unmetric

APRIL 11, 2016

Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Other metrics like average reply time data and campaign tracking by human analysts were all first introduced by Unmetric. It indexed over 150 million pieces of brand content.

Comparison 113

Comparison Metrics Analytics Engineering 113

Pam Moore

APRIL 28, 2016

These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer. Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. They’re not just geeks or technologists. Omni-Channel Marketing in a Nutshell.

Marketing 165

Marketing Eventful Template Templates 165

Proactive Report

DECEMBER 9, 2014

a digital PR and social media agency helmed by Top 50 Social Media Influcer Sally Falkow, has developed a 10-point social media strategy template that can help any business define, plan and implement their social media programs in 2015. Analyze the data gathered from this monitoring exercise. Engage and facilitate conversations.

Template 111

Template Templates Social Media Strategy 111

Oktopost

OCTOBER 23, 2019

Over the next six months the ‘Gram will be releasing new security features for data shared with third party apps. This shouldn’t impact marketers, unless of course your organization has an app that uses authorized data from Instagram. This is good news for users, and will take about six months to fully roll out.

Marketing 110

Marketing YouTube Overview Instagram 110

Ignite Social Media

NOVEMBER 14, 2016

This week we see Facebook challenging the likes of review sites, YouTube adding community-oriented features to drive engagement and minimize trolls & inappropriate comments, and social media sites threaten Google in terms of product research, all of this, in this week’s Social You Should Know. Facebook Takes On Review Sites.

Review 60

Review Google Facebook YouTube 60

Visually SM

MARCH 4, 2015

Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. In their latest “Quarterly Digital Intelligence Briefing,” Econsultancy and Adobe share survey data revealing the sectors exploring this technology: Consumer goods: 33%. Financial services and insurance: 37%.

Team 124

Team Questions Retail Marketing 124