Remove 2015 Remove Data Remove Engagement Remove Social Networking
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37 Sensational Facts and Stats About the Seven Most Popular Social Networks

Webbiquity SMM

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. Total monthly active users increased 77% from 2015 to 2020. Post engagement rate declines as the number of Facebook followers a company has increases.

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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

Creator content keeps getting better, and is more obviously economically-driven, such that Facebook, YouTube, TikTok and Instagram are now more media networks than social networks. For much of the golden era of social media (2007-2015), social media was about connection, interaction and engagement along a social graph.

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Measure & Increase Instagram Engagement

Sprout Social

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. Just over a one-year period, Instagram saw more than 500,000 advertisers use the network to grow business. What Is Instagram Engagement? Instagram Engagement: Managing Comments & Mentions.

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5 Ways to Use Location Data for Better Social Listening

Convince & Convert

And when they’re posting to social networks, customers say what’s on their mind—sometimes they @mention your brand handle, sometimes they include keywords you’re watching. Traditional social media listening platforms don’t collect this location-tagged social data. Think you’re not missing much of the conversation?

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand.

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Social Media Comic: Do You Really Need All Those Gadgets?

SocMed Sean

For most people, our technology devices have become more about the data they transfer between apps, email, Facebook, Twitter, and text messaging and less about how many minutes of call-time we use. And this trend toward using our phones to engage in social networking doesn’t appear to be slowing down.

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4 Emerging Social Media Trends to Watch in 2020

Social Media Strategies Summit

The continued growth of Instagram and Facebook Stories (each with 500 million daily users ), as well as the emerging popularity of TikTok, attests to this clear 2020 social media trend. This year, expect to see even more engaging and entertaining content that is focused on capturing a moment, rather than making a hard sell.

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