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The Spin Sucks Inquisition: Bill Smith

Spin Sucks

Astroturfing is a perennial favorite of mine. FollowFriday follow Social Media algonquin park Astroturfing Danny Brown martin waxman marty neumeier meta skills philip marlowe sam fiorella the big sleepBill is a marketing communications professional who has an expertise in social media. He is the IABC/Toronto social media manager. And he is a fine art photographer. No, I would not.

What Sucks About Being a Communications Professional

Spin Sucks

People who think spin , astroturfing , and whisper campaigns are the way to get attention. We spend a lot of time talking about why spin sucks on this blog. We ask people every week in the Spin Sucks Inquisition , and we get really great answers. We have that down. But we don’t always just get to complain about the jobs we actually do day in and day out. Here are a few items from my list.

Seven Ways to Change the Perception of PR

Spin Sucks

Don’t create fake social media grassroots support for your product (a practice called astroturfing ). Today’s guest post is written by Glenn Ferrell. Last year, after a run-in with a spammer, Michael Arrington , the TechCrunch CEO, wrote an article which painted a pretty scathing picture of the PR industry: “…we consider the PR industry, for the most part, the bane of our existence.

What Is Wrong with PR?

Spin Sucks

from stray hashtag tweets and advertising gone wrong to fake personas and astroturfing. It was a rough week in public relations last week. The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper , Mack Collier , Shannon Paul , and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. For free.

Personas Created to Attack and Smear

Spin Sucks

The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. I woke up on Saturday morning to a tag on Facebook with an article from The Daily Kos. You know that gets me going! The story. Neither here nor there. Oh, but wait! It gets better. It’s quite disconcerting.

Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

The Glossary – Add to Your Vocabulary and Your Business Practices Astroturfing - These are blogs deliberately intended to create content that appears to come from a “grass roots&# organization but is actually being produced by a PAC, a PR firm, or some other groups wanting to influence a conversation without admitting their true goals or funding sources. All around bad news.

Adventures in Social Networking with Mom and Dad | Almost Savvy

Almost Savvy

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# Right.

Five Social Media Predictions for 2010

Socialized

The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010. 1. Augmented Reality Applications Will Start to Go Mainstream. Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. Some of the most interesting applications will be outside of marketing and promotion.

Social Network Marketing: Empowering Others

Geoff Livingston

In fact, such an effort will likely create a damaged brand reputation a la Wal-Mart after it participated in several public astroturfing (the practice of undisclosed fake or inauthentic representation in public media) scandals. The following is draft material for the second edition of Now Is Gone , which is almost out of print. Comments may be used in the final edition. So let them!