| || |
|Page 1 of 1 || Previous | Next |
| | THE RELATIONSHIP ECONOMY
MAY 17, 2011 Facebook vs Google – Who Is Calling The Kettle Black?
This came to light with the disclosure that Facebook hired a PR firm to plant astroturf on Google’s privacy record. This is called internet marketing. Relationship Economy action astroturf Black blog company credit data deragon exchange facebook Fast game data google Influence issue opinion order photo credit pr firm privacy issue proxy social organization something speed bump
| | VERY OFFICIAL BLOG
NOVEMBER 22, 2010 Social Media Ethics: Competitor Relationships Should also be Disclosed
The Word of Mouth Marketing Association (WOMMA) and the FTC agree : material relationships should be disclosed when posting comments, tweets, status updates and the like. I’m not necessarily proposing additional laws, but negative posts without disclosing a competing interest is just as suspect as astroturfing for your employer or client company. Makes sense, right?
| || || |
| | THE RELATIONSHIP ECONOMY
FEBRUARY 22, 2011 The Value Game Cracks the Monetization Paradox
Player 3: Legions of Social Media Gurus have long learned to aggregate and influence markets using social media platforms. The Social Media Guru will find gold in their own backyards instead of Corporate Astroturf. The Value Game is becoming increasingly generalized as more entrepreneurs seek to learn how to apply it to new economic realities. Here’s how it goes. Send article as PDF.
| | DIRECT MARKETING OBSERVATIONS
OCTOBER 15, 2010 7 Tips for Staying on Top of the Social Wave
Think of Wal Mart or Astroturfing. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Often times you have to step in it to realize you are in it. Find the niche, it’s there.
| | SOCIALIZED
NOVEMBER 26, 2009 Five Social Media Predictions for 2010
few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint. marketing, there will be problems in areas of disclosure, privacy and fair competitive practice. space. PowerPoint is ubiquitous.
| | SPIN SUCKS
AUGUST 2, 2011 Seven Ways to Change the Perception of PR
He wraps up by directing our attention to “scummy spammers,” “scummy web marketers,” and ”scummy black hat SEOs.. And obviously, if you are in marketing and/or PR, this kind of perception can hurt your business. Don’t create fake social media grassroots support for your product (a practice called astroturfing ). Today’s guest post is written by Glenn Ferrell.
| || || || |
GEOFF LIVINGSTON Social Network Marketing: Empowering Others
| THURSDAY, JULY 29, 2010
Relinquishing control let’s an organization achieve a marketing
sweet spot in social network communications. In fact, such an effort will likely create a damaged brand reputation a la Wal-Mart after it participated in several public astroturfing
(the practice of undisclosed fake or inauthentic representation in public media) scandals. Lady Gaga has achieved incredible social marketing
results, including the most viewed video ever on YouTube. The following is draft material for the second edition of Now Is Gone , which is almost out of print. So let them! Shareability. MORE >>
BARE FEET STUDIOS Ethics in Social Media: A Glossary | Bare Feet Blog
| WEDNESDAY, JULY 8, 2009
Second – Conflicts of Interest As bloggers, podcasters, marketers
and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Glossary – Add to Your Vocabulary and Your Business Practices Astroturfing
- These are blogs deliberately intended to create content that appears to come from a “grass roots organization but is actually being produced by a PAC, a PR firm, or some other groups wanting to influence a conversation without admitting their true goals or funding sources. All around bad news. MORE >>
ALMOST SAVVY Adventures in Social Networking with Mom and Dad | Almost Savvy
| THURSDAY, SEPTEMBER 17, 2009
ORM and the Dark Side: Astroturfing
, Flogging and the Viral Marketing
Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t! moments where that fuzzy line between what you want your mom to share and what she actually does share is suddenly crossed. “Oh Crap. Parents, you’ve been warned! Don’t Care Where. MORE >>
GAURAVONOMICS Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
| THURSDAY, SEPTEMBER 9, 2010
Gauravonomics Blog For Marketers
, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers
, Entrepreneurs and Activists ! The question is: how well will we choose? MORE >>
CITIZEN MARKETER 2.1 Tiny Bubbles, Beancast Style
| TUESDAY, DECEMBER 15, 2009
2.1 Useful information on how to add "social" into your marketing
mix with measurable results. During the show, we covered a lot of ground (Bob demands a lot of his guests): Googles realtime search - namely, will it make a difference and will marketers
- why its a bad idea. 12 minutes ago chrisbrogan.com What We Do Inside Third Tribe Marketing
- Ever wonder what we do inside Third Tribe? We help people improve their marketing
. So how are you taking advantage of the market
con. Great show. Let us know in the co. MORE >>
Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.