| |  Astroturfing + Marketing | 11 articles |
| Page 1 of 1 | Previous | Next | THE RELATIONSHIP ECONOMY MAY 17, 2011  Facebook vs Google – Who Is Calling The Kettle Black? This came to light with the disclosure that Facebook hired a PR firm to plant astroturf on Google’s privacy record. This is called internet marketing. Relationship Economy action astroturf Black blog company credit data deragon exchange facebook Fast game data google Influence issue opinion order photo credit pr firm privacy issue proxy social organization something speed bump | VERY OFFICIAL BLOG NOVEMBER 22, 2010  Social Media Ethics: Competitor Relationships Should also be Disclosed The Word of Mouth Marketing Association (WOMMA) and the FTC agree : material relationships should be disclosed when posting comments, tweets, status updates and the like. I’m not necessarily proposing additional laws, but negative posts without disclosing a competing interest is just as suspect as astroturfing for your employer or client company. Makes sense, right? | | | | | |
| THE RELATIONSHIP ECONOMY FEBRUARY 22, 2011  The Value Game Cracks the Monetization Paradox Player 3: Legions of Social Media Gurus have long learned to aggregate and influence markets using social media platforms. The Social Media Guru will find gold in their own backyards instead of Corporate Astroturf. The Value Game is becoming increasingly generalized as more entrepreneurs seek to learn how to apply it to new economic realities. Here’s how it goes. Send article as PDF. | DIRECT MARKETING OBSERVATIONS OCTOBER 15, 2010  7 Tips for Staying on Top of the Social Wave Think of Wal Mart or Astroturfing. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Often times you have to step in it to realize you are in it. Find the niche, it’s there. | SOCIALIZED NOVEMBER 26, 2009 Five Social Media Predictions for 2010 few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. Before we can say the enterprise social software market is mature, enterprise brands must become as generic and pervasive as PowerPoint. marketing, there will be problems in areas of disclosure, privacy and fair competitive practice. space. PowerPoint is ubiquitous. | SPIN SUCKS AUGUST 2, 2011  Seven Ways to Change the Perception of PR He wraps up by directing our attention to “scummy spammers,” “scummy web marketers,” and ”scummy black hat SEOs.&#. And obviously, if you are in marketing and/or PR, this kind of perception can hurt your business. Don’t create fake social media grassroots support for your product (a practice called astroturfing ). Today’s guest post is written by Glenn Ferrell. | | | | | | | |
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GEOFF LIVINGSTON | THURSDAY, JULY 29, 2010  Social Network Marketing: Empowering Others
Relinquishing control let’s an organization achieve a marketing sweet spot in social network communications. In fact, such an effort will likely create a damaged brand reputation a la Wal-Mart after it participated in several public astroturfing (the practice of undisclosed fake or inauthentic representation in public media) scandals. Lady Gaga has achieved incredible social marketing results, including the most viewed video ever on YouTube. The following is draft material for the second edition of Now Is Gone , which is almost out of print. So let them! Shareability. MORE >> -
BARE FEET STUDIOS | WEDNESDAY, JULY 8, 2009  Ethics in Social Media: A Glossary | Bare Feet Blog
Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Glossary – Add to Your Vocabulary and Your Business Practices Astroturfing - These are blogs deliberately intended to create content that appears to come from a “grass roots&# organization but is actually being produced by a PAC, a PR firm, or some other groups wanting to influence a conversation without admitting their true goals or funding sources. All around bad news. MORE >> -
ALMOST SAVVY | THURSDAY, SEPTEMBER 17, 2009  Adventures in Social Networking with Mom and Dad | Almost Savvy
ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# moments where that fuzzy line between what you want your mom to share and what she actually does share is suddenly crossed. “Oh Crap. Parents, you’ve been warned! Don’t Care Where. MORE >> -
GAURAVONOMICS | THURSDAY, SEPTEMBER 9, 2010  Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? » Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash Mobs Welcome to the Gauravonomics Blog for Marketers, Entrepreneurs and Activists ! The question is: how well will we choose? MORE >> -
CITIZEN MARKETER 2.1 | TUESDAY, DECEMBER 15, 2009 Tiny Bubbles, Beancast Style
Citizen Marketer 2.1 Useful information on how to add "social" into your marketing mix with measurable results. During the show, we covered a lot of ground (Bob demands a lot of his guests): Googles realtime search - namely, will it make a difference and will marketers care? Astroturfing - why its a bad idea. 12 minutes ago chrisbrogan.com What We Do Inside Third Tribe Marketing - Ever wonder what we do inside Third Tribe? We help people improve their marketing. So how are you taking advantage of the market con. Great show. Let us know in the co. MORE >> -
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