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The Spin Sucks Inquisition: Bill Smith

Spin Sucks

Bill is a marketing communications professional who has an expertise in social media. Astroturfing is a perennial favorite of mine. would say two books I read in the past six months are Influence Marketing by Danny Brown and Sam Fiorella and, on the personal front, The Big Sleep by Philip Marlowe. He is the IABC/Toronto social media manager. And he is a fine art photographer.

Seven Ways to Change the Perception of PR

Spin Sucks

He wraps up by directing our attention to “scummy spammers,” “scummy web marketers,” and ”scummy black hat SEOs.&#. And obviously, if you are in marketing and/or PR, this kind of perception can hurt your business. Don’t create fake social media grassroots support for your product (a practice called astroturfing ). Today’s guest post is written by Glenn Ferrell.

The Spin Sucks Inquisition: Benson Hendrix

Spin Sucks

Whether it’s astroturfing campaigns, or violating FTC regs when we pay social media “influencers,” there are some questionable practices that are done because “it’s what the client wants,” or “the ends justify the means,” or “because I can and no one will stop me.”. just can’t tell you the name (Fight Club) or the reason we were both there (Fight Club). Wow, this is a hard one. OK, OK.

Adventures in Social Networking with Mom and Dad | Almost Savvy

Almost Savvy

ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&#

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

Think of Wal Mart or Astroturfing. Knowing that people are searching for their tribes will help you in your understanding of market segments. Find the niche, it’s there. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Often times you have to step in it to realize you are in it. What are you waiting for?


Five Social Media Predictions for 2010


It took a lot of hacking and ingenuity to make these a reality since most consumer platforms lagged (but not by much) in features (think video finally coming to the iPhone) required for AR. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. Here are my five social media predictions for 2010. 1. space. PowerPoint is ubiquitous.

Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. As with all good things in life, perfectly reasonable people may disagree! All around bad news. Hawai?i

Social Network Marketing: Empowering Others

Geoff Livingston

Relinquishing control let’s an organization achieve a marketing sweet spot in social network communications. In fact, such an effort will likely create a damaged brand reputation a la Wal-Mart after it participated in several public astroturfing (the practice of undisclosed fake or inauthentic representation in public media) scandals. Comments may be used in the final edition.