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| | DIRECT MARKETING OBSERVATIONS
OCTOBER 15, 2010 7 Tips for Staying on Top of the Social Wave
With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. Think of Wal Mart or Astroturfing. 3) Mobile will be THE social platform.The global mobile market is expected to reach $1 trillion by 2015. Companies are mining the social web to build dossiers on you. Focus on focus- Want to grow your product?
| | GEOFF LIVINGSTON
JULY 29, 2010 Social Network Marketing: Empowering Others
Relinquishing control let’s an organization achieve a marketing sweet spot in social network communications. Ultimately, word of mouth in social networks really works when others talk about the organization , not the company or nonprofit itself. Many social networks serve as outposts for organizations. Comments may be used in the final edition.
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| | ALMOST SAVVY
SEPTEMBER 17, 2009 Adventures in Social Networking with Mom and Dad | Almost Savvy
As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t! If this is the case when our kids or parents say something “inappropriate in person, imagine the widespread humiliation (and hilarity) that ensues when this all takes place on a social networking site for all of your friends to see.
| | VERY OFFICIAL BLOG
NOVEMBER 22, 2010 Social Media Ethics: Competitor Relationships Should also be Disclosed
The Social Media Group published an overview for companies on compliance with the FTC guidelines : Disclose whenever you have a relationship with an advertiser, brand or company. I’m not necessarily proposing additional laws, but negative posts without disclosing a competing interest is just as suspect as astroturfing for your employer or client company. Makes sense, right?
| | SOCIALIZED
NOVEMBER 26, 2009 Five Social Media Predictions for 2010
Here are my five social media predictions for 2010. Location-Based Applications Will Dissolve Into General Social Networks. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Features and capabilities help grow a network’s user base in infancy; huge subscriber numbers grow it to adulthood. Enterprise Social Software Applications Will Become Commonplace. space.
| | SPIN SUCKS
AUGUST 2, 2011 Seven Ways to Change the Perception of PR
Don’t create fake social media grassroots support for your product (a practice called astroturfing ). 6. Constantly build your own social media presence. David Meerman Scott says that the most important step in interviewing a prospective social nedia agency is to have them show you their social media presence. You get the picture. We humans do lousy induction.
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BARE FEET STUDIOS Ethics in Social Media: A Glossary | Bare Feet Blog
| WEDNESDAY, JULY 8, 2009
Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network
Internet Literacy for Business: Blogging, Podcasting, Online Video & Social
Media Howto, Consulting, Training & Public Speaking Home > HowTo , Social
Media > Ethics in Social
Media: A Glossary Ethics in Social
Media: A Glossary by Roxanne Darling on July 8, 2009 This Friday, our local chapter of the Social
Media Club (founded by yours truly) is having a panel discussion on Ethics in Social
Media. See “Astroturfing
above for more. Hawai?i MORE >>
GAURAVONOMICS Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
| THURSDAY, SEPTEMBER 9, 2010
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social
Media Practice in a Professional Services Firm? So, even as we celebrate swarm behavior on the social
web (and what is digital activism if not “good swarm behavior), we should remember that self-organized swarms can quickly turn into unruly mobs. MORE >>
CITIZEN MARKETER 2.1 Tiny Bubbles, Beancast Style
| TUESDAY, DECEMBER 15, 2009
Useful information on how to add "social
" into your marketing mix with measurable results. Astroturfing
- why its a bad idea. Posts Atom Posts Comments Atom Comments About Me Aaron Strout CMO at social
media agency, Powered Inc. View my complete profile Quick-n-Dirty on BTR My Social
Web The People I Read ReadWriteWeb ReadWriteWeb Events Guide, 18 Sept. Although the social
business game evolves continuously, I sense that the pace of change has slowed a bit. day ago Conversation Agent How to get Over Your Fears of Social
Media - I could write just jump in. MORE >>
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